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Director, Lifecycle Marketing

1 day ago
United States
Full-time
Lead
Email Marketing Manager
Project and Program Management
CRM Email Marketing HubSpot
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 21

Description

  • Lead lifecycle marketing strategies for 1-4 enterprise and high-growth clients as a strategic advisor to senior stakeholders.
  • Drive acquisition, retention, and lifetime value growth through roadmap development, strategic planning, and performance reviews.
  • Support new business efforts through audits, proposals, and sales presentations.
  • Lead, mentor, and develop 1-2 direct reports while fostering accountability and continuous learning.
  • Build scalable team processes, playbooks, and quality standards.
  • Design customer journeys, lifecycle programs, and omni-channel personalization strategies aligned to client business goals.
  • Provide strategic guidance and hands-on support across CRM and marketing automation platforms such as Klaviyo, Attentive, Braze, SFMC, HubSpot, and Iterable.
  • Partner with Analytics, Engineering, and Creative teams to develop integrated customer experiences.
  • Establish measurement frameworks and KPIs aligned with business objectives.
  • Lead experimentation and optimization across messaging, creative, and channel mix using performance data and insights.
  • Champion AI-driven workflows while ensuring compliance with deliverability, privacy, and data governance standards.

Requirements

  • 6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing.
  • Experience leading and developing cross-functional team members or direct reports.
  • Proven success developing enterprise lifecycle marketing strategies that drive engagement, retention, loyalty, and revenue growth.
  • Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing.
  • Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders.
  • Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders.
  • Experience supporting business development efforts including audits, proposals, and strategic sales presentations.
  • Strong analytical skills with experience translating complex performance data into actionable business recommendations.
  • Experience with web analytics tools such as GA4 and measurement frameworks that connect lifecycle performance to business outcomes.
  • Working knowledge of customer data platforms, CRM integrations, and marketing technology ecosystems.
  • Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar.
  • Passion for innovation, AI, and continuously evolving lifecycle marketing best practices.

Benefits

  • Remote-first culture with work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Annual ClassPass credits.
  • Annual performance bonus potential with total compensation package including benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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