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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

22 hours, 7 minutes ago
Kazakhstan, United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 19

Description

  • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
  • Own first-purchase activation during the first 7 days of the customer lifecycle.
  • Build differentiated renewal and pre-cancel intervention flows to improve month-1 rebill performance.
  • Create and run the reactivation engine for cancelled users using personalized email and SMS journeys.
  • Own CRM-driven monetization paths for add-on products such as Resume Review and Resume Builder.
  • Lead migration from the current ESP to an omnichannel platform such as Maestra or Customer.io.
  • Recover and maintain email domain reputation.
  • Stand up SMS as a production marketing channel with US compliance requirements.
  • Launch web push and orchestrate cross-channel lifecycle flows.
  • Implement holdout-based measurement to report incremental, attributable revenue for each flow.

Requirements

  • 3+ years operating CVM or lifecycle programs in the US market specifically.
  • 5+ years total experience in CRM, lifecycle, or CVM, with at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform such as Maestra, Braze, Iterable, Customer.io, or Klaviyo.
  • Hands-on experience launching SMS as a marketing channel in the US, including TCPA and A2P 10DLC compliance.
  • Hands-on experience launching web push and measuring its lift.
  • SQL skills sufficient to build segments and validate data independently.
  • A subscription-business mindset focused on LTV, payback period, retention curves, and cohorts.
  • A track record of driving measurable incremental revenue from CRM, ideally validated through holdout testing.
  • Bias toward action and ability to ship quickly in a small-team environment.
  • Preferred experience migrating off a damaged email domain.
  • Preferred background in job search, career, HR-tech, or adjacent consumer subscription verticals such as EdTech, FinTech, dating, or streaming.
  • Preferred experience with iMessage Business or RCS.
  • Preferred ability to communicate in English and Russian.

Benefits

  • Clear ownership of the function from day one.
  • Opportunity to influence highly leveraged subscription economics.
  • Direct collaboration with the CMO, CEO, and Growth PM.
  • Visible impact on users actively searching for jobs.
  • Compensation of $4,000-$7,000 per month.
  • 38 Days Off.

Interested in this position?

Apply directly on the company website

Apply Now

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