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Senior Demand Generation Manager

2 months, 2 weeks ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Email Marketing Generative AI HubSpot Machine Learning Salesforce Social Media Marketing
Apply Now
Workato

Workato

Workato is the Enterprise Automation Platform that enables seamless integration and automation of workflows for both business and IT teams, utilizing AI-powered technology for efficient outcomes.

IT Services
251-1K
Founded 2013
$415M raised
View All Jobs 22

Description

  • Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases across new logo and expansion audiences.
  • Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings.
  • Translate complex AI capabilities into compelling, outcome-driven campaign narratives for technical and business audiences.
  • Orchestrate integrated campaigns across email, paid media, webinars, events, content syndication, ABM, social, and web.
  • Partner with Marketing Operations to design scalable campaign architectures in marketing automation platforms.
  • Implement nurture tracks tailored to technical, business, and executive buyer personas.
  • Own experimentation, including A/B testing, messaging refinement, and performance optimization.
  • Collaborate with Product Marketing, Sales, SDR leadership, and Field Marketing to align messaging, pipeline goals, and launch motions.
  • Develop enablement materials that support AI campaign launches and field activation.
  • Build reporting frameworks and dashboards to measure campaign performance, ROI, and pipeline impact.

Requirements

  • 6–10+ years of B2B demand generation or integrated campaign experience.
  • Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions.
  • Demonstrated success driving pipeline growth through full-funnel integrated campaigns.
  • Deep understanding of how to position complex AI offerings for technical and executive audiences.
  • Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Pardot.
  • Hands-on experience with CRM systems, especially Salesforce.
  • Strong analytical expertise with experience tying campaign performance to revenue impact.
  • Experience running account-based or targeted AI campaigns.
  • Ability to operate strategically while executing at a detailed level.
  • Excellent cross-functional leadership and stakeholder management skills.

Benefits

  • Competitive compensation and benefits.
  • Opportunity to drive high-impact initiatives tied directly to revenue.
  • Ownership of strategic, visible work that shapes AI go-to-market strategy.
  • Collaborative, high-performing marketing team.
  • Flexible, trust-oriented culture that emphasizes ownership.
  • Support for balancing productivity with self-care.
  • Vibrant and dynamic work environment.
  • Recognized remote-friendly workplace, including #1 best company for remote workers recognition.

Interested in this position?

Apply directly on the company website

Apply Now

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