Senior Demand Generation Manager

10 hours, 15 minutes ago
Full-time
Senior
Sales and Business Development
Workato

Workato

Workato is the Enterprise Automation Platform that enables seamless integration and automation of workflows for both business and IT teams, utilizing AI-powered technology for efficient outcomes.

IT Services
251-1K
Founded 2013
$415M raised

Description

  • Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases across new logo and expansion audiences.
  • Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings.
  • Translate complex AI capabilities into compelling, outcome-driven campaign narratives for technical and business audiences.
  • Orchestrate integrated campaigns across email, paid media, webinars, events, content syndication, ABM, social, and web.
  • Partner with Marketing Operations to design scalable campaign architectures in marketing automation platforms.
  • Implement nurture tracks tailored to technical, business, and executive buyer personas.
  • Own experimentation, including A/B testing, messaging refinement, and performance optimization.
  • Collaborate with Product Marketing, Sales, SDR leadership, and Field Marketing to align messaging, pipeline goals, and launch motions.
  • Develop enablement materials that support AI campaign launches and field activation.
  • Build reporting frameworks and dashboards to measure campaign performance, ROI, and pipeline impact.

Requirements

  • 6–10+ years of B2B demand generation or integrated campaign experience.
  • Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions.
  • Demonstrated success driving pipeline growth through full-funnel integrated campaigns.
  • Deep understanding of how to position complex AI offerings for technical and executive audiences.
  • Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Pardot.
  • Hands-on experience with CRM systems, especially Salesforce.
  • Strong analytical expertise with experience tying campaign performance to revenue impact.
  • Experience running account-based or targeted AI campaigns.
  • Ability to operate strategically while executing at a detailed level.
  • Excellent cross-functional leadership and stakeholder management skills.

Benefits

  • Competitive compensation and benefits.
  • Opportunity to drive high-impact initiatives tied directly to revenue.
  • Ownership of strategic, visible work that shapes AI go-to-market strategy.
  • Collaborative, high-performing marketing team.
  • Flexible, trust-oriented culture that emphasizes ownership.
  • Support for balancing productivity with self-care.
  • Vibrant and dynamic work environment.
  • Recognized remote-friendly workplace, including #1 best company for remote workers recognition.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Demand Generation & Marketing Ops

FLOWX.AI 51-250 Diversified Financial Services

FlowX.AI is hiring a hands-on Demand Generation & Marketing Ops marketer in Israel to execute multi-channel B2B campaigns and marketing operations that directly generate qualified pipeline for its enterprise AI platform serving banks and insurers.

CRM Email Marketing HubSpot SEO
9 hours, 45 minutes ago

Field Marketing Manager

Mitratech 1K-5K Professional Services

Mitratech is hiring a Canada-based field marketing and demand generation professional to drive pipeline for its Legal, Risk, Compliance, and HR software business across global B2B audiences.

Asana Content Marketing Email Marketing HubSpot Salesforce Social Media Marketing
1 day, 9 hours ago

ABM Regional Manager, AMER

Elastic 1K-5K Internet Software & Services

Elastic is hiring an Account-Based Marketing Manager to lead and scale ABM programs across priority accounts in the Americas, driving personalized enterprise campaigns that support pipeline growth across marketing, sales, and customer success.

Cybersecurity Salesforce
1 day, 9 hours ago

Senior Demand Generation Manager

Employ 1K-5K Professional Services

Senior Demand Generation Manager at Employ, a remote U.S. role focused on driving pipeline generation across the company’s portfolio of hiring solutions through integrated marketing programs.

Content Marketing
1 day, 10 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers