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Senior Demand Generation Manager

6 hours, 18 minutes ago
Australia
Contract
Lead
Lead Generation Specialist
Sales and Business Development
Digital Marketing Email Marketing Google Ads HubSpot Salesforce SEO Tableau
Apply Now
Workato

Workato

Workato is the Enterprise Automation Platform that enables seamless integration and automation of workflows for both business and IT teams, utilizing AI-powered technology for efficient outcomes.

IT Services
251-1K
Founded 2013
$415M raised
View All Jobs 36

Description

  • Own and optimize integrated digital marketing campaigns across paid search, paid social, display, email, SEO, GEO, and content syndication.
  • Develop audience-specific messaging and creative content for different buyer personas, industries, and funnel stages.
  • Manage campaign budgets and track performance metrics such as CPL, MQL, pipeline influenced, and CAC.
  • Collaborate with design and web teams to improve landing pages, assets, and digital touchpoints for conversion and brand consistency.
  • Localize global campaign strategies for relevance and compliance in the Australian and New Zealand market.
  • Design and run 1:1, 1:few, and 1:many ABM programs for strategic, enterprise, and mid-market accounts.
  • Partner with Sales and RevOps to define, segment, and maintain the target account list.
  • Build personalized ABX journeys using ads, content, events, direct mail, and executive engagement.
  • Use intent data, firmographic signals, and Salesforce insights to trigger outreach and nurture sequences.
  • Create and maintain account-specific landing pages, microsites, and tailored content assets.
  • Measure ABM impact on pipeline, deal velocity, win rate, and account engagement, and present findings to senior stakeholders.
  • Develop and refine value proposition messaging for key personas, verticals, and use cases in the Australian and APAC market.
  • Partner with Product Marketing to align field messaging with competitive positioning.
  • Create ABM-specific content such as executive briefs, account intelligence reports, custom decks, and thought leadership materials.
  • Act as the primary marketing partner to the ANZ Sales team through regular cadence meetings, pipeline reviews, and joint planning.
  • Work with Marketing Operations to ensure accurate attribution, lead routing, and full-funnel reporting in Salesforce and Marketo.
  • Support field events, executive briefings, and account dinners as part of the ABX strategy.

Requirements

  • Open to a 6-month fixed-term contract.
  • 8+ years of B2B marketing experience, including at least 3 years in ABM or demand generation.
  • Proven experience running ABM programs at scale with measurable pipeline outcomes.
  • Hands-on experience with paid media, email marketing, SEO, and marketing automation.
  • Strong messaging and copywriting skills for executive-level audiences.
  • Experience in enterprise B2B technology, SaaS, cloud, or professional services.
  • Proficiency with Salesforce, Marketo or HubSpot, 6sense or Demandbase, and analytics tools such as GA4 or Tableau.
  • Data-driven approach with the ability to build dashboards and interpret performance data.
  • Strong stakeholder management and cross-functional collaboration skills, including influencing Sales and C-suite partners.
  • Experience in ANZ or APAC regional marketing contexts, including local media and enterprise buying culture, preferred.
  • Familiarity with intent data and account intelligence tools such as Bombora, G2 Buyer Intent, LinkedIn Sales Navigator, and ZoomInfo, preferred.
  • Experience with ABX orchestration and personalization tools such as Mutiny, Uberflip, or Pathfactory, preferred.
  • Background managing or mentoring junior marketers or agencies, preferred.

Benefits

  • Flexible, trust-oriented culture with strong ownership.
  • Focus on balancing productivity with self-care.
  • Dynamic work environment with a wide range of employee benefits.
  • Recognized by Quartz as the #1 best company for remote workers.

Interested in this position?

Apply directly on the company website

Apply Now

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