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Field & Events Marketer

2 weeks, 4 days ago
United States, Canada
Full-time
Junior
Marketing Specialist
Sales and Business Development
CRM HubSpot Social Media Marketing
Apply Now
Wing Assistant

Wing Assistant

Wing Assistant: Your dedicated assistant for businesses and executives, offering affordable support for essential tasks to drive business growth.

Professional Services
51-250
Founded 2017
$2M raised
View All Jobs 320

Description

  • Research, evaluate, and prioritize tradeshows, conferences, and industry events that align with target customers and revenue goals.
  • Build and maintain a rolling 12-month event calendar.
  • Negotiate and manage contracts with event organizers, vendors, and venues, including sponsorships, booth space, speaking slots, and add-ons.
  • Plan and execute events end to end, including booth design, shipping, swag, collateral, lead capture, scanners, AV, catering, hotel blocks, and travel logistics.
  • Serve as the on-site point of contact at every event, handling setup, teardown, troubleshooting, and overall booth execution.
  • Brief attending team members on event objectives, talking points, target accounts, and logistics.
  • Partner with sales to schedule pre-show meetings, host dinners and customer events, and ensure leads are captured, qualified, and followed up on quickly.
  • Work with marketing on pre- and post-event campaigns such as email outreach, landing pages, paid promotion, and social media to drive booth traffic and meeting bookings.
  • Manage the event budget across the full calendar, including forecasting spend, tracking costs, and making trade-off decisions.
  • Define event KPIs, report on results, and produce post-event analyses covering leads, meetings, pipeline, ROI, and improvement opportunities.

Requirements

  • 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally in B2B or tech.
  • Proven experience organizing events end to end, even at smaller scale.
  • Experience managing an events budget and making trade-offs to maximize ROI.
  • Ability to define KPIs and build reports that connect event activity to pipeline and revenue.
  • Hands-on experience using AI to improve event marketing work; this is a must-have requirement.
  • Familiarity with HubSpot on the CRM side.
  • Strong project management instincts and ability to manage timelines, budgets, vendors, and multiple moving pieces.
  • Comfort negotiating with vendors and event organizers to secure favorable terms.
  • Excellent written and verbal communication skills.
  • Willingness and ability to travel 30% to 50% during peak event seasons across North America, with potential European travel as the company expands.
  • Must be based in the US or Canada and live within roughly an hour of a major airport hub with frequent direct flights.
  • Must have the right to work in the country of residence; visa sponsorship is not available.
  • Nice to have experience with event tools such as Cvent, Splash, Bizzabo, or Goldcast.
  • Nice to have experience working with international events or vendors.
  • Nice to have background in B2B SaaS or a similar fast-paced tech environment.

Benefits

  • $60,000 to $80,000 annual salary.
  • Performance-based bonuses.
  • Paid time off.
  • Health insurance.
  • Software for upskilling and productivity.
  • High autonomy and low bureaucracy.
  • Fast-track to leadership for high performers.
  • Direct access to the founding team.

Interested in this position?

Apply directly on the company website

Apply Now

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