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Experiential Marketing Manager

2 days, 3 hours ago
United States, Canada
Full-time
Junior
Marketing Manager
Project and Program Management
CRM HubSpot Social Media Marketing
Apply Now
Wing Assistant

Wing Assistant

Wing Assistant: Your dedicated assistant for businesses and executives, offering affordable support for essential tasks to drive business growth.

Professional Services
51-250
Founded 2017
$2M raised
View All Jobs 344

Description

  • Research, evaluate, and prioritize tradeshows, conferences, and industry events aligned with target customers and revenue goals.
  • Own and maintain a rolling 12-month event calendar.
  • Negotiate sponsorships, booth space, speaking opportunities, and vendor or venue contracts.
  • Plan and execute events end to end, including booth design, shipping, swag, collateral, lead capture, badge scanners, AV, catering, travel, and hotel logistics.
  • Attend events in person as the on-site point of contact, including booth setup, teardown, and real-time troubleshooting.
  • Brief internal team members on event objectives, talking points, target accounts, and logistics.
  • Partner with sales to book pre-show meetings, run on-site dinners and customer events, and ensure leads are captured, qualified, and followed up quickly.
  • Work with marketing on pre- and post-event campaigns such as email outreach, landing pages, paid promotion, and social content.
  • Manage event budgets, track spend, forecast costs, and make trade-off decisions to maximize ROI.
  • Define event KPIs and produce post-event reports on leads, meetings, pipeline, ROI, and improvement opportunities.

Requirements

  • 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally in B2B or tech.
  • Proven experience organizing events end to end, even at smaller scale.
  • Experience managing an events budget, including forecasting, tracking spend, and maximizing ROI.
  • Ability to define KPIs and build reports that connect event activity to pipeline and revenue.
  • Demonstrated use of AI tools or workflows to improve event marketing work; this is required, not optional.
  • Familiarity with HubSpot on the CRM side.
  • Strong project management instincts and ability to manage timelines, budgets, vendors, and multiple moving pieces.
  • Comfort negotiating with vendors and event organizers.
  • Excellent written and verbal communication skills.
  • Willingness and ability to travel 30% to 50% during peak seasons across North America, with potential European travel.
  • Must be based in the US or Canada, live within roughly an hour of a major airport hub, and have the legal right to work in the country of residence; no visa sponsorship is available.
  • Experience with event tools such as Cvent, Splash, Bizzabo, or Goldcast is preferred.
  • Experience working with international events or vendors is preferred.
  • Background in B2B SaaS or a similar fast-paced tech environment is preferred.

Benefits

  • $60,000 to $80,000 annual salary.
  • Performance-based bonuses.
  • Paid time off.
  • Software for upskilling and productivity.
  • High autonomy with low bureaucracy.
  • Fast-track path to leadership for high performers.
  • Direct access to the founding team.
  • High visibility, ownership, and responsibility in the role.

Interested in this position?

Apply directly on the company website

Apply Now

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