Customer Experience Marketing Manager

5 hours, 43 minutes ago
Full-time
Lead
Project and Program Management
Aledade

Aledade

Aledade collaborates with independent practices, health centers, and clinics to establish and manage Accountable Care Organizations (ACOs) that prioritize primary care, enabling physicians to enhance patient care while maintaining their independence in...

Health Care Providers & Services
1K-5K
Founded 2014
$686M raised

Description

  • Support the development and execution of customer journey and lifecycle marketing strategies across growth, onboarding, engagement, renewal, retention, and advocacy stages.
  • Identify opportunities to improve the customer experience through better timing, messaging, segmentation, and cross-touchpoint coordination.
  • Build, manage, and optimize customer-facing campaigns, nurture programs, and communications that support engagement, education, retention, and partnership success.
  • Maintain marketing plans, timelines, content needs, campaign calendars, tactical execution plans, and readiness documentation.
  • Partner cross-functionally with Growth, Sales, Field Operations, Market Leadership, Product, Customer Success, Marketing Operations, and BI to align customer communications with business priorities.
  • Represent Customer Experience Marketing on cross-functional projects and workstreams.
  • Support advocacy and customer engagement programs, including introductions, references, testimonials, ambassadors, peer learning, and related initiatives.
  • Establish, track, and report on key performance indicators across customer experience marketing programs.
  • Use campaign and customer insights to improve workflows, future planning, and program performance.
  • Drive work from idea to execution with independent ownership, communication, and follow-through.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, Health Administration, or a related field.
  • 8+ combined years of experience in B2B marketing, lifecycle marketing, customer marketing, customer success marketing, growth marketing, campaign management, or marketing operations.
  • Experience building and executing multi-touch campaigns, nurture programs, lifecycle communications, or customer engagement programs.
  • Strong understanding of customer journey strategy, segmentation, messaging, campaign planning, and performance measurement.
  • Demonstrated ability to independently manage programs from strategy through execution, including planning, timelines, documentation, stakeholder alignment, and follow-through.
  • Experience effectively partnering with cross-functional teams and managing work across multiple stakeholders, priorities, and timelines.
  • Ability to identify risks, blockers, dependencies, and resourcing needs early, and escalate with clear recommendations or solutions.
  • Healthcare, value-based care, SaaS, or other complex B2B experience preferred.
  • Experience with Salesforce and HubSpot strongly preferred.
  • Experience with Monday.com strongly preferred.

Benefits

  • Flexible work schedules and remote work availability for many roles.
  • Health, dental, and vision insurance paid up to 80% for employees, dependents, and domestic partners.
  • 21 days of PTO in the first year, plus two paid volunteer days and 11 paid holidays.
  • 12 weeks of paid parental leave for all new parents.
  • Six weeks of paid sabbatical after six years of service.
  • Educational Assistant Program and Clinical Employee Reimbursement Program.
  • 401(k) with up to 4% match.
  • Stock options.

Interested in this position?

Apply directly on the company website

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