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Digital & Field Events Marketing Manager

8 hours, 12 minutes ago
United States, Canada
Full-time
Junior
Marketing Manager
Project and Program Management
CRM HubSpot
Apply Now
Wing Assistant

Wing Assistant

Wing Assistant: Your dedicated assistant for businesses and executives, offering affordable support for essential tasks to drive business growth.

Professional Services
51-250
Founded 2017
$2M raised
View All Jobs 382

Description

  • Source, evaluate, and prioritize tradeshows, conferences, industry events, webinars, and podcasts that align with ICP and revenue goals.
  • Own a rolling 12-month event calendar and manage the full event portfolio.
  • Negotiate sponsorships, booth space, speaking opportunities, vendor contracts, and event add-ons.
  • Plan and execute events end to end, including booth design, shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics.
  • Serve as the on-site point of contact at every event, including setup, teardown, troubleshooting, and maintaining a strong company presence.
  • Brief internal team members on objectives, talking points, target accounts, schedules, and logistics before events.
  • Partner with sales to book pre-show meetings, run on-site customer events and dinners, and ensure lead capture, qualification, and timely follow-up.
  • Work with marketing on pre- and post-event campaigns such as email outreach, landing pages, paid promotion, social promotion, and post-event reporting.
  • Manage the event budget, track spend, forecast costs, and make trade-off decisions to maximize ROI.
  • Define event KPIs, measure results, and build reports connecting event activity to leads, meetings, pipeline, and revenue.

Requirements

  • 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally in B2B or tech.
  • Proven experience organizing events end to end, including smaller-scale programs.
  • Experience managing an events budget, including forecasting, tracking spend, and making trade-offs.
  • Ability to define KPIs and build reports that connect event activity to pipeline and revenue.
  • Strong, demonstrated use of AI to improve event-marketing work; this is a required qualification.
  • Familiarity with HubSpot on the CRM side.
  • Strong project management skills with the ability to manage timelines, budgets, vendors, and multiple moving parts.
  • Comfort negotiating with vendors and event organizers.
  • Excellent written and verbal communication skills.
  • Ability to stay calm under pressure and solve problems quickly on site.
  • Willingness and ability to travel 30% to 50% during peak event seasons across North America, with potential European travel as the company expands.
  • Must be based in the US or Canada, live within roughly an hour of a major airport hub with frequent direct flights, and have the legal right to work in the country of residence; visa sponsorship is not available.
  • Experience with event tools such as Cvent, Splash, Bizzabo, or Goldcast is preferred.
  • Experience working with international events or vendors is preferred.
  • Background in B2B SaaS or a similar fast-paced tech environment is preferred.

Benefits

  • Fully remote role.
  • Opportunity to work on a high-visibility function and build the company’s first events program.
  • Autonomy to create and test new event ideas in a fast-moving environment.
  • Potential for fast growth and real ownership within the team.
  • The stability of a corporate environment with a startup-like operating style.

Interested in this position?

Apply directly on the company website

Apply Now

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