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Influencer Marketing Program Manager – Gaming

1 hour, 59 minutes ago
United States
Full-time
Senior
Influencer Marketing
Project and Program Management
CRM Influencer Marketing Instagram API TikTok
Apply Now
Blueprint Technologies

Blueprint Technologies

Blueprint Technologies specializes in delivering tailored business management and IT solutions that optimize cloud spending, enhance productivity, and drive innovation across various industries, including manufacturing, retail, finance, and healthcare.

Internet Software & Services
251-1K
Founded 2013
View All Jobs 15

Description

  • Support the planning and execution of influencer campaigns and creator activations tied to franchise priorities, launches, cultural moments, and community engagement opportunities.
  • Partner with influencer marketing leadership and cross-functional stakeholders to turn campaign goals into creator-focused plans, timelines, deliverables, and workflows.
  • Manage day-to-day creator partnership operations, including outreach, agency communication, briefing, scheduling, deliverable tracking, approvals, and launch support.
  • Coordinate campaign logistics across stakeholders, including asset delivery, content timelines, legal and approval workflows, and creator communications.
  • Identify and recommend creators that align with brand values, audience goals, campaign objectives, and community expectations.
  • Monitor gaming creator trends, platform behaviors, emerging communities, and best practices across YouTube, Twitch, TikTok, Instagram, and other channels.
  • Support creator engagement around tentpole moments, live events, multiplayer activations, sponsored programming, and other community-facing initiatives.
  • Track influencer campaign performance, contribute to reporting dashboards, and prepare campaign recaps with insights and recommendations.
  • Ensure creator partnerships are authentic, community-first, on-brand, and aligned with player expectations.
  • Collaborate with internal and external partners to ensure deliverables are completed on time and at a high quality level.

Requirements

  • 5+ years of overall professional experience in marketing, influencer marketing, creator partnerships, social media, communications, entertainment, gaming, or a related field.
  • 2+ years of experience in influencer marketing, creator partnerships, talent-driven campaign execution, or creator activations.
  • 3+ years of experience working in the gaming sector, ideally with a major game publisher, gaming platform, esports organization, or consumer-facing entertainment brand.
  • Experience managing influencer campaign workstreams, including outreach, briefing, scheduling, deliverables, approvals, and campaign timelines.
  • Strong understanding of creator platforms and social ecosystems, including YouTube, Twitch, TikTok, Instagram, and emerging channels.
  • Strong analytical ability, including experience reviewing performance metrics, identifying campaign learnings, and turning insights into action.
  • Ability to build strong relationships with creators, agencies, and external partners while maintaining brand and campaign standards.
  • Strong written and verbal communication skills, including the ability to draft creator briefs, outreach messages, campaign documentation, and recap materials.
  • Excellent organizational skills, attention to detail, and ability to manage multiple priorities in a fast-moving, culture-driven environment.
  • Comfortable working with Office 365, influencer tracking tools, CRM-style workflows, and contract/payment processes.
  • Prior experience supporting influencer campaigns for video game publishers, gaming platforms, esports organizations, or major entertainment brands (preferred).
  • Strong familiarity with gaming creator communities and how creators drive audience engagement, fandom, and community growth (preferred).
  • Experience with a large, global gaming franchise or highly engaged fan/community ecosystem (preferred).
  • Strong creative judgment with the ability to balance brand guidelines, creator authenticity, and campaign goals (preferred).
  • Experience contributing to campaign dashboards, social performance reporting, post-campaign recaps, or executive-ready insights (preferred).
  • Creative portfolio, campaign samples, creator strategy examples, or prior social/influencer work samples (preferred).
  • Self-starter mindset with the ability to operate independently, move work forward, and adapt quickly as priorities shift (preferred).

Benefits

  • Medical, dental, and vision coverage.
  • Flexible Spending Account.
  • 401(k) program.
  • Competitive PTO offerings.
  • Parental leave.
  • Opportunities for professional growth and development.
  • Remote work location.
  • Anticipated salary range of $85,000–$90,000 per year for candidates based in Washington State.

Interested in this position?

Apply directly on the company website

Apply Now

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