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Landing page & Onboarding Conversion Specialist (Dating, Visa, & Travel)

1 day ago
India
Full-time
Junior
Email Marketing Manager
Marketing and Growth
Copywriting CRM Email Marketing JavaScript UI Design
Apply Now
Weekday

Weekday

Weekday helps companies hire engineers who are vouched by other software engineers, enabling passive income for engineers. They offer services like drafting outreach messages, shortlisting candidates, and conducting reference checks. Backed by Y Combin...

Construction & Engineering
11-50
Founded 2020
View All Jobs 21

Description

  • Own the initial onboarding experience from a user's first email or phone submission through activation.
  • Continuously test and optimize landing pages, CTAs, copy, layouts, and page flows to improve conversion rates.
  • Design, run, and analyze A/B and split tests across onboarding and remarketing funnels.
  • Improve the first few pages and first few minutes of the new user experience to reduce drop-off and increase engagement.
  • Manage email, SMS, push notification, and other onboarding sequences for the first 7 days of a user's journey.
  • Create and manage reboarding and re-engagement flows for dormant users, past users, and unactivated leads.
  • Develop resource guides, how-to videos, and FAQs for delivery during onboarding.
  • Coordinate with internal teams and ad teams to build and optimize remarketing flows and external ad network campaigns.
  • Debug flow issues such as broken links, grammar errors, and load-time problems to ensure a seamless user experience.
  • Prepare KPI reports and analyze funnel data to identify where users drop off and why.

Requirements

  • Minimum 2 years of experience in marketing, funnel optimization, or lifecycle/onboarding performance work.
  • Experience working with CRM systems or split-testing tools and the ability to learn new tools quickly.
  • Comfort configuring tests end-to-end, including copy changes, layout changes, and JavaScript tags.
  • Strong understanding of funnel analytics and the ability to diagnose drop-off points and their causes.
  • Experience with Manychat, WhatsApp, phone calls, email, SMS, push notifications, or similar onboarding channels.
  • Ability to ship 3-5 tests per week across multiple funnels without breaking live experiences.
  • Experience coordinating remarketing flows with ad teams and external ad networks.
  • Ability to interpret raw data from multiple sources to assess ad profitability and performance.
  • Associate-level seniority preferred for this remote, full-time role based in India.
  • Experience with dating, visa, travel, or similar consumer funnel businesses is relevant.

Benefits

  • Competitive salary of ₹20,00,000 - ₹50,00,000 a year.
  • Remote full-time work based in India.
  • Opportunity to work across dating, visa, and travel business units.
  • Hands-on ownership of high-impact onboarding and conversion initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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