1070- Growth Lead (B2C Mobile)

4 hours, 7 minutes ago
Contract
Senior
Marketing and Growth
GoFasti

GoFasti

GoFasti: A premier staffing service in Latin America, connecting growing companies with top-tier remote software engineers and designers. Expertise, compliance, and efficiency at your fingertips.

Internet Software & Services
51-250
Founded 2021

Description

  • Own and drive the app’s user acquisition strategy.
  • Design and execute campaigns to grow the app’s user base across relevant channels.
  • Develop and run PR campaigns and growth initiatives for a B2C mobile audience.
  • Identify and leverage the most effective channels and tools for acquiring new users.
  • Track, analyze, and report on acquisition metrics and campaign performance.
  • Stay current on mobile marketing trends, competitor activity, and growth tactics.
  • Collaborate directly with the founder and leadership team.

Requirements

  • 3+ years of experience in a marketing role focused on user growth or acquisition.
  • Proven experience in B2C user acquisition, specifically for mobile apps.
  • A demonstrated track record of growing a user base, with portfolio or case studies required.
  • Experience with PR campaigns and organic and paid growth strategies.
  • Ability to independently design and execute a full marketing strategy from scratch.
  • Strong analytical skills and data-driven decision making.
  • Deep understanding of mobile app marketing ecosystems, including the App Store and Google Play.
  • Experience with performance marketing, influencer marketing, or viral growth tactics.
  • Ability to define and own KPIs tied directly to user acquisition.
  • English fluency.
  • Based in Latin America.
  • Previous experience marketing a messaging, social, or communication app is a plus.
  • Familiarity with LatAm or global B2C markets is a plus.
  • Experience using time-tracking tools in a remote work setting is a plus.

Benefits

  • Salary of USD $2,600-$3,000 per month, depending on seniority and skillset.
  • Independent contractor arrangement through a payroll platform.
  • Fully remote work arrangement.

Interested in this position?

Apply directly on the company website

Apply Now

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