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Consumer AI Product Marketing Manager

4 hours, 27 minutes ago
United States
Contract
Senior
Growth Marketing Manager
Product Management
Google Ads TikTok
Apply Now
Hire Digital

Hire Digital

Hire Digital connects businesses with top freelance talent in digital marketing, software development, and design, offering scalable solutions for digital growth and success.

Internet Software & Services
51-250
Founded 2015
View All Jobs 12

Description

  • Build and execute the US go-to-market strategy for a new consumer AI product.
  • Identify ideal customer profiles, early adopter audiences, and the fastest paths to initial traction.
  • Own launch planning across Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
  • Translate product capabilities into clear messaging for mainstream US consumers.
  • Create launch momentum through low-cost, scrappy acquisition opportunities.
  • Own the growth roadmap across acquisition, activation, and retention.
  • Build and optimize the channel mix across paid, organic, influencer, creator, referral, and partnership channels.
  • Launch and scale campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging platforms.
  • Build influencer and creator partnerships to drive awareness and user growth.
  • Test creatives, landing pages, offers, pricing, and messaging to improve conversion rates.
  • Partner with product teams to improve onboarding, activation, and first-session experiences.
  • Optimize the user journey from click to signup, active use, and paid conversion.
  • Manage core growth metrics including CAC, ROAS, CPA, and LTV.
  • Build dashboards and weekly reporting across acquisition channels.
  • Analyze funnel drop-off points and user behavior trends, and turn insights into experiments and next steps.

Requirements

  • Proven experience launching or scaling a 0→1 B2C, consumer, or self-serve digital product.
  • Strong track record of driving measurable user growth, revenue, or activation results.
  • Hands-on experience across paid acquisition, organic growth, and channel testing.
  • Experience owning or supporting product launches and bringing new products to market.
  • Comfort working independently in lean teams with high ownership.
  • Strong analytical mindset with the ability to make fast, data-driven decisions.
  • Startup, app growth, AI, or SaaS experience is highly preferred.
  • Employment is full-time on an initial 3-month contract, with potential for extension or conversion.

Interested in this position?

Apply directly on the company website

Apply Now

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