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VP, Revenue Marketing

6 hours, 41 minutes ago
United States
Full-time
Executive
Head of Marketing
Sales and Business Development
Webflow
Apply Now
Webflow

Webflow

Webflow offers a visual web design platform that enables users to create custom, responsive websites without the need for coding, while providing a flexible content management system and reliable hosting services.

Internet Software & Services
251-1K
Founded 2012
$335M raised
View All Jobs 12

Description

  • Own marketing-sourced and influenced pipeline and iARR targets, including forecasting, budget allocation, and channel ROI.
  • Balance demand creation and demand capture while optimizing CAC, payback, and cost-to-book performance.
  • Build and optimize the full funnel from lead generation through closed/won business, including upsell and cross-sell motions.
  • Own Webflow.com conversion and demand-capture performance in partnership with Product and Brand.
  • Lead and scale a multidisciplinary Revenue Marketing organization spanning demand generation, digital optimization, field marketing, partner marketing, and lifecycle.
  • Develop integrated sales-led plays, including segmentation, SDR/BDR sequencing, AE coordination, and ABM programs.
  • Define partner-sourced pipeline targets and build partner recruitment, enablement, co-marketing, activation, and measurement programs.
  • Own lifecycle programs covering onboarding, activation, re-engagement, expansion, retention, and advocacy.
  • Partner with Customer Success and Product to improve time-to-value, expansion iARR, and multi-product adoption.
  • Use internal Webflow workflows as Customer Zero input for product and go-to-market improvements, while leading AI transformation within Revenue Marketing.

Requirements

  • 12–15+ years of experience in B2B SaaS revenue marketing, including senior ownership of pipeline and ARR.
  • Ability to turn data diagnosis into a clear, defensible strategic direction.
  • Track record of quickly building trust and delivering results with new teams, particularly within the first 30–60 days.
  • Experience operating across sales-led, partner-led, and self-serve growth motions.
  • Experience designing and executing integrated, cross-functional revenue plays from concept through enablement and measurement.
  • Strong analytics and operating discipline in attribution, forecasting, budget optimization, and experimentation.
  • Credibility with Sales, Partnerships, and Product, with a record of creating alignment and trust.
  • AI-native working style that applies sound judgment and clearly distinguishes personal synthesis from AI-generated output.
  • Curiosity and willingness to build fluency in emerging technologies.
  • Valid work authorization for the applicable country of employment; background checks may apply.

Benefits

  • Base salary of $268,000–$335,000 USD for U.S. employees, adjusted by geographic pay zone.
  • Eligibility for Webflow’s company-wide bonus program and annual WIN bonus program.
  • Equity in the form of RSUs for permanent employees.
  • Comprehensive medical, dental, and vision coverage with most premiums covered by Webflow.
  • Paid parental leave, including 12 weeks for all parents and additional leave for birthing parents.
  • Flexible vacation, paid holidays, and a sabbatical program.
  • Mental health resources, therapy, coaching, and monthly work and wellness stipends.
  • 401(k) with 100% employer matching up to $6,000 annually in the U.S.

Interested in this position?

Apply directly on the company website

Apply Now

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