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Senior Marketing Automation Specialist

3 weeks ago
Canada
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Amplitude CRM CSS Email Marketing HTML Segment
Apply Now
Wave

Wave

Wave is a small business software company that offers a suite of money management tools including invoicing, accounting, credit card processing, payroll, receipt scanning, and personal finance tools. With 2.5 million customers worldwide, Wave provides ...

Internet Software & Services
251-1K
Founded 2010
$80M raised
View All Jobs 8

Description

  • Own automated customer journeys from audience creation and build through QA, launch, monitoring, and optimization.
  • Use Braze, Segment, and Amplitude to create targeted audiences and personalized, behavior-based journeys.
  • Translate lifecycle strategies into scalable automation programs with appropriate audiences, messaging, channels, timing, and journey logic.
  • Design and manage A/B and multivariate tests across messaging, creative, targeting, timing, cadence, and journey design.
  • Monitor lifecycle and channel KPIs and partner with Data and Analytics to measure impact and identify improvements.
  • Maintain marketing automation standards for QA, deliverability, data integrity, consent, documentation, and campaign governance.
  • Partner with Product, Data, and Engineering to define customer events, attributes, and integrations for segmentation and personalization.
  • Serve as the subject matter expert for marketing automation, campaign orchestration, testing, and measurement.

Requirements

  • 5+ years of experience in marketing automation, lifecycle marketing operations, CRM, or a related field, preferably in SaaS, fintech, subscription, or product-led growth.
  • Advanced hands-on experience with Braze, including multi-step journeys, segmentation, behavioral triggers, personalization, and experimentation.
  • Experience with Segment and Amplitude and using product and customer data for segmentation and lifecycle optimization.
  • Strong understanding of lifecycle marketing across onboarding, activation, engagement, conversion, retention, expansion, and re-engagement.
  • Strong analytical and experimentation skills, including test design, performance analysis, and insight-driven optimization.
  • Knowledge of email, push, and in-product messaging best practices, including deliverability, consent, frequency management, and customer experience.
  • Working knowledge of HTML/CSS and Liquid templating for troubleshooting personalized, dynamic communications.
  • Strong operational discipline and attention to detail across campaign QA, data accuracy, documentation, and governance.
  • Collaborative, self-directed ability to own execution while partnering with Growth, Product, Lifecycle Marketing, Data, and Engineering teams.

Benefits

  • Flexible work environment with the resources needed to stay successful and connected.
  • Inclusive and accessible candidate experience with accommodations available during recruitment.
  • Diverse and inclusive workplace that welcomes applicants from all backgrounds.

Interested in this position?

Apply directly on the company website

Apply Now

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