Wave

Wave is a small business software company that offers a suite of money management tools including invoicing, accounting, credit card processing, payroll, receipt scanning, and personal finance tools. With 2.5 million customers worldwide, Wave provides ...

Internet Software & Services

Information Technology

251-1K (420)

Founded 2010

$80M raised

8 open positions

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Senior Marketing Automation Specialist

9 hours, 35 minutes ago

Canada

Full-time

Senior

Email Marketing Manager

Marketing and Growth

Amplitude CRM CSS Email Marketing HTML Segment

Apply Now

Wave

Internet Software & Services

251-1K

Founded 2010

$80M raised

View All Jobs 8

Description

Own automated customer journeys from audience creation and build through QA, launch, monitoring, and optimization.
Use Braze, Segment, and Amplitude to create targeted audiences and personalized, behavior-based journeys.
Translate lifecycle strategies into scalable automation programs with appropriate audiences, messaging, channels, timing, and journey logic.
Design and manage A/B and multivariate tests across messaging, creative, targeting, timing, cadence, and journey design.
Monitor lifecycle and channel KPIs and partner with Data and Analytics to measure impact and identify improvements.
Maintain marketing automation standards for QA, deliverability, data integrity, consent, documentation, and campaign governance.
Partner with Product, Data, and Engineering to define customer events, attributes, and integrations for segmentation and personalization.
Serve as the subject matter expert for marketing automation, campaign orchestration, testing, and measurement.

Requirements

5+ years of experience in marketing automation, lifecycle marketing operations, CRM, or a related field, preferably in SaaS, fintech, subscription, or product-led growth.
Advanced hands-on experience with Braze, including multi-step journeys, segmentation, behavioral triggers, personalization, and experimentation.
Experience with Segment and Amplitude and using product and customer data for segmentation and lifecycle optimization.
Strong understanding of lifecycle marketing across onboarding, activation, engagement, conversion, retention, expansion, and re-engagement.
Strong analytical and experimentation skills, including test design, performance analysis, and insight-driven optimization.
Knowledge of email, push, and in-product messaging best practices, including deliverability, consent, frequency management, and customer experience.
Working knowledge of HTML/CSS and Liquid templating for troubleshooting personalized, dynamic communications.
Strong operational discipline and attention to detail across campaign QA, data accuracy, documentation, and governance.
Collaborative, self-directed ability to own execution while partnering with Growth, Product, Lifecycle Marketing, Data, and Engineering teams.

Benefits

Flexible work environment with the resources needed to stay successful and connected.
Inclusive and accessible candidate experience with accommodations available during recruitment.
Diverse and inclusive workplace that welcomes applicants from all backgrounds.

Interested in this position?

Apply directly on the company website

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