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Content & SEO Specialist

3 hours, 44 minutes ago
Mexico, Argentina, Brazil, Colombia
Full-time
Mid Level
SEO Specialist
Marketing and Growth
Copywriting Email Marketing Keyword Research SEMrush SEO
Apply Now
Wati.io

Wati.io

Wati.io provides an end-to-end WhatsApp API solution designed for small and medium-sized businesses, enabling them to enhance customer engagement and streamline marketing efforts through personalized communication on the popular messaging platform.

Internet Software & Services
11-50
Founded 2019
$31M raised
View All Jobs 29

Description

  • Plan, write, and edit blog content aligned with SEO strategy and the marketing funnel.
  • Conduct keyword research and on-page SEO optimization to improve organic discoverability.
  • Create and manage email marketing flows for lead nurturing and institutional communications.
  • Develop educational and thought leadership content with the Customer Success and Sales teams.
  • Create and optimize landing pages for conversion and lead generation campaigns.
  • Monitor content performance using metrics such as organic traffic, rankings, and engagement.
  • Collaborate with Performance Marketing, Design, and Product teams to maintain message and brand consistency.

Requirements

  • Experience in B2B SaaS or martech.
  • Spanish and Portuguese speaker (required).
  • Fluent English (required).
  • Prior experience in content creation, copywriting, and on-page SEO.
  • Familiarity with SEO tools such as Ahrefs, SEMrush, and Google Search Console.
  • Experience with email marketing and automation platforms.
  • Familiarity with landing page builders or CMS tools.
  • Analytical mindset with the ability to connect content production to business metrics.
  • Experience producing content for multiple Latin American markets (ES-LATAM and PT-BR) (nice to have).
  • Knowledge of the WhatsApp automation or conversational AI market (nice to have).
  • Fluency in Portuguese (nice to have).

Interested in this position?

Apply directly on the company website

Apply Now

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