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Content Marketing Specialist - SEO / AEO

2 months, 1 week ago
Colombia
Full-time
Senior
Content Marketing Manager
Technical Writing and Documentation
Content Marketing Email Marketing HubSpot SEMrush SEO Webflow WordPress
Apply Now
Devsu

Devsu

Master the Art of Digital Innovation with Devsu Learn to create digital solutions that drive change and growth. Devsu provides the tools and resources you need to master the art of digital innovation. Devsu is a technology agency that provides software...

Internet Software & Services
51-250
Founded 2010
View All Jobs 9

Description

  • Design and run original, research-backed content programs, including an annual industry survey and flagship report.
  • Repurpose flagship research into articles, social posts, email campaigns, and sales enablement content.
  • Own SEO and AEO strategy and execution, including structured data, entity SEO, and citation visibility in AI answer engines.
  • Write website, landing page, and email copy that drives conversions across CMS and marketing automation platforms.
  • Build and grow organic communities on LinkedIn, Reddit, and relevant niche channels as a lead-generation source.
  • Use AI tools to produce content efficiently while ensuring fact-checking, accuracy, and consistent voice.
  • Track content performance in GA4, analyze results, and adjust priorities based on what is working.
  • Report on organic visibility, answer-engine mentions, content-sourced MQLs and pipeline, research output, and community growth.

Requirements

  • C1/C2-level English writing ability with a required portfolio of published work, ideally in B2B, technical, or developer-adjacent topics.
  • 4+ years of content marketing experience with demonstrated ownership of strategy, not just execution.
  • Strong current SEO expertise, including technical and on-page SEO, with hands-on experience using Ahrefs or Semrush and Google Search Console.
  • Demonstrated AEO capability with a clear point of view on earning citations and visibility in AI answer engines.
  • Fluent, disciplined use of AI content tools with a human-in-the-loop process for research, fact-checking, and editing.
  • Analytics fluency with GA4 and Search Console, plus the ability to connect content performance to MQLs and pipeline outcomes.
  • Community and organic social lead-generation experience, including building and converting an audience.
  • Editorial rigor and self-direction, with the ability to independently own a content calendar and maintain a high accuracy bar.
  • Working knowledge of U.S. financial institutions and their technology stack, including core banking, custom APIs, and integration layers (preferred).
  • Experience with survey design, research interviews, executive ghostwriting, ABM content, or fintech/B2B SaaS exposure (preferred).
  • Email marketing platform experience with HubSpot, Marketo, or similar tools, plus light multimedia collaboration skills (preferred).

Benefits

  • Stable, long-term contract.
  • Continuous training.
  • Private health insurance.
  • Flexible schedule.
  • Opportunity to work with highly talented software engineers in Latin America and the U.S.
  • Challenging work building world-class software for clients in the U.S. and around the world.

Interested in this position?

Apply directly on the company website

Apply Now

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