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Senior Field Marketing Manager, North America

4 months ago
United States, Canada
Full-time
Lead
Marketing Manager
Sales and Business Development
Content Marketing CRM Cybersecurity Digital Marketing Social Media Marketing
Apply Now
WatchGuard Technologies

WatchGuard Technologies

WatchGuard Technologies provides comprehensive cybersecurity solutions that integrate advanced hardware and security features, making enterprise-grade protection accessible to organizations of all sizes through user-friendly management tools.

Internet Software & Services
1K-5K
Founded 1996
View All Jobs 6

Description

  • Lead, coach, and develop a high-performing North America field marketing team.
  • Own strategy and execution for MSP-focused events, roadshows, user groups, association events, peer groups, and community activations.
  • Build and maintain relationships across the MSP ecosystem, including influencers, associations, peer networks, and technology alliances.
  • Develop and execute joint marketing programs, MDF initiatives, and partner enablement activities for MSPs, National Partners, and Distributors.
  • Drive partner recruitment, onboarding, activation, and engagement to support partner-led growth and pipeline.
  • Translate global campaigns and corporate messaging into localized regional programs for North America audiences.
  • Deliver integrated campaigns across digital, event, content, and partner-led channels to generate demand and pipeline.
  • Partner with North America Sales Leadership to align go-to-market priorities, territory marketing plans, and pipeline targets.
  • Define, track, and report on KPIs for pipeline influence, partner recruitment, engagement, event ROI, and program performance.
  • Manage and optimize the regional marketing budget to maximize marketing-influenced and sourced pipeline.

Requirements

  • 10+ years of B2B marketing experience in field, demand generation, or channel marketing roles, preferably in cybersecurity, IT, or SaaS.
  • Experience leading and developing high-performing teams across multiple marketing functions and geographies.
  • Deep understanding of the MSP ecosystem, community dynamics, and partner business models.
  • Proven experience driving MSP recruitment, engagement, and event-based pipeline influence.
  • Track record of achieving marketing-influenced pipeline goals and partnering closely with Sales to accelerate deal progression.
  • Experience with integrated marketing across digital, events, content, and partner-led programs.
  • Strong business acumen with the ability to translate marketing metrics into business impact.
  • Excellent communication, presentation, and stakeholder management skills, including experience with senior executives.
  • Strong budget management, forecasting, analytical, and reporting capabilities.
  • Proficiency with CRM, marketing automation, and analytics platforms.

Benefits

  • Base salary range of $160,000 to $180,000 per year.
  • Eligible for a 20% annual bonus.
  • Telecommuting is permitted within commuting distance of the Seattle office.
  • Comprehensive medical, dental, vision, disability, and life insurance coverage.
  • Healthcare HSA with employer contribution.
  • 10 paid holidays, 10 days of paid annual leave, and 9 days of paid sick time.
  • Paid parental leave and 401(k) with employer match.
  • Education assistance, adoption assistance, fertility care support, backup care for family and pets, employee resource groups, referral program, and EAP.

Interested in this position?

Apply directly on the company website

Apply Now

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