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Sr. Demand Generation Marketing Manager

3 days, 13 hours ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Content Marketing Copywriting Cybersecurity Email Marketing Google Ads HubSpot LinkedIn Ads Salesforce SQL
Apply Now
VulnCheck

VulnCheck

VulnCheck offers cutting-edge vulnerability intelligence to outpace adversaries, empowering defenders with crucial insights to focus on critical vulnerabilities worldwide.

Internet Software & Services
11-50
Founded 2021
View All Jobs 10

Description

  • Design and execute multi-channel demand generation campaigns across email, paid media, content, webinars, and events.
  • Create campaign frameworks aligned to the company ICP and target verticals.
  • Launch and iterate nurture programs across the lead lifecycle for multiple segments.
  • Partner with Sales to define MQL/SQL criteria and follow-up processes.
  • Support target account and early ABM-style programs for enterprise prospects.
  • Enable Sales with campaign context, messaging, and content.
  • Own paid channels including LinkedIn, Google, and retargeting, using a test-and-learn approach.
  • Build and optimize landing pages, conversion flows, and budget allocation to improve CPL, conversion, and pipeline impact.
  • Set up dashboards and attribution in HubSpot/Marketo and Salesforce, and report on pipeline influence, conversion rates, and ROI.
  • Collaborate with Product Marketing, Content, and Product teams on positioning, launch campaigns, and translating technical value into offers.

Requirements

  • 5+ years of B2B demand generation or growth marketing experience.
  • Experience marketing technical products such as cybersecurity, SaaS, dev tools, or infrastructure.
  • Experience building campaigns using HubSpot, Marketo, and Salesforce.
  • Familiarity with a marketing technology stack that may include Clay, Common Room, Fibbler, Tofu, and Canva.
  • Ability to tie campaigns directly to pipeline and revenue using data.
  • Comfort working in scrappy, fast-moving startup and scaleup environments.
  • Experience with ABM tools such as 6sense, Demandbase, or Terminus is preferred.
  • Cybersecurity industry familiarity or experience marketing to technical buyers is preferred.
  • Event or field marketing experience is preferred.
  • Copywriting or technical content skills are preferred.

Benefits

  • Competitive salary with an employee equity program.
  • Health, dental, and vision coverage.
  • Unlimited PTO plus all federal holidays observed.
  • 401(k) with 100% match on the first 3% of compensation and 50% match on the next 3-5%.
  • Short- and long-term disability coverage.
  • Remote-friendly work environment with flexibility.
  • Expense reimbursement for home internet and phone.
  • Ongoing professional development, coaching, and learning resources.
  • Opportunities for career advancement within a fast-growing team.

Interested in this position?

Apply directly on the company website

Apply Now

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