Vertical Marketing Manager, Financial Services

11 hours, 13 minutes ago
Full-time
Senior
Sales and Business Development
Puck

Puck

Puck helps great teams find great teammates through employer branding, conversations, and authentic candidate engagement, using personalized automation to enhance the candidate experience and improve hiring metrics.

Internet Software & Services
1-10
Founded 2020

Description

  • Build and execute vertical marketing campaigns in partnership with vertical product marketing managers and the broader vertical team.
  • Plan and run account-based marketing plays for target accounts with personalization, multi-channel orchestration, and sales follow-up alignment.
  • Engage senior Financial Services decision-makers through high-touch events and executive programs tailored to data science and IT leaders.
  • Partner with demand generation channel owners and marketing operations to activate campaigns, improve targeting, and optimize conversion.
  • Serve as a trusted partner to GTM stakeholders including Sales, RevOps, Customer Success, and Professional Services on account selection, goals, follow-up motions, and measurement.
  • Own Domino’s presence at vertical industry events, including strategy, audience targeting, pre-event, in-event, and post-event activation, plus pipeline attribution.
  • Own measurement and reporting against quarterly goals for qualified pipeline and revenue impact.
  • Iterate programs based on performance insights to scale what works.
  • Manage budgets and vendors with operational rigor and a strong ROI focus.

Requirements

  • Demonstrated experience partnering closely with Sales to drive pipeline and revenue outcomes.
  • Experience in Financial Services vertical marketing.
  • Experience planning and executing integrated campaigns, account-based marketing programs, and executive-level events.
  • Strong field and executive marketing experience delivering high-touch programs and field initiatives with sales teams.
  • Disciplined, strategic planning skills with outcome-aligned budget management and precise execution.
  • Technical fluency with Salesforce, HubSpot, Outreach, and modern tools including LLMs.
  • Excellent program management and stakeholder management skills.
  • Ability to manage multiple initiatives in a fast-paced environment.
  • Experience building programs that resonate with senior buyers is preferred.

Benefits

  • Annual US base salary range of $100,000 to $120,000.
  • Equity may be included.
  • Company bonus or sales commissions/bonuses may be included.
  • 401(k) plan.
  • Medical, dental, and vision benefits.
  • Wellness stipends.
  • A workplace that values diversity and encourages applicants from all backgrounds.
  • An environment focused on teaching, learning, and growth.

Interested in this position?

Apply directly on the company website

Apply Now

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