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Sr. Demand Generation Manager

12 hours, 27 minutes ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Email Marketing Google Ads LinkedIn Ads Salesforce
Apply Now
Blackthorn.io

Blackthorn.io

Blackthorn.io is an award-winning company that provides Salesforce native event management, payment processing, messaging, and data compliance apps. Their high-rated apps streamline event management and payment processing for Salesforce users, allowing...

Professional Services
51-250
Founded 2015
$16M raised
View All Jobs 3

Description

  • Own end-to-end planning, execution, and optimization of demand generation campaigns across email, webinars, paid media, ABM, and digital channels.
  • Build and manage the campaign calendar in collaboration with the Director of Marketing and the broader marketing team.
  • Develop audience segmentation strategies and targeted campaign tactics aligned with ICP and buyer journey stages.
  • Design and execute lead nurture programs that move prospects from MQL to opportunity.
  • Analyze campaign performance data to identify what is working and prioritize the highest-performing efforts.
  • Build and maintain conversion assets such as landing pages, forms, and email sequences, and continuously optimize them for conversion.
  • Build and own the ABM strategy and execution for high-value accounts using personalized, multi-channel campaigns.
  • Partner with Sales to identify target account lists, coordinate follow-up SLAs, and align campaign-to-close efforts.
  • Work with the GTM Engineer and RevOps/SF Admin to operationalize workflows, maintain data integrity, and connect campaign activity to pipeline data in Salesforce.
  • Develop campaign and ABM reporting dashboards with real-time visibility into pipeline contribution and account-level outcomes.

Requirements

  • 5-7+ years of B2B demand generation experience, preferably in SaaS.
  • Proven track record of building and scaling campaigns that directly source pipeline and revenue.
  • Proven experience building and running ABM programs, including target account selection, multi-channel orchestration, and account-level reporting.
  • Deep hands-on experience with Pardot (Account Engagement) and Salesforce®.
  • Strong analytical skills with comfort using funnel metrics, attribution models, and ROI analysis.
  • Proficiency using AI tools such as Claude and ChatGPT to support daily execution, plus a willingness to experiment and test.
  • Experience with A/B testing, lead scoring, and multi-touch nurture programs.
  • Excellent project management skills and the ability to manage multiple campaigns simultaneously.
  • Experience in the Salesforce ecosystem or selling to Salesforce customers, preferred.
  • Familiarity with ABM platforms such as Demandbase, 6sense, Terminus, or RollWorks, preferred.
  • Experience working closely with paid media channels such as Google Ads and LinkedIn Ads, preferred.
  • Experience partnering with Sales or Revenue Operations on GTM workflows and shared pipeline goals, preferred.
  • Ability to work remotely from one of the currently supported U.S. states: AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, or WI.

Benefits

  • $135,000 compensation.
  • Stock options for every employee.
  • Fully remote global team working from home.
  • Flexible work week.
  • $400 office stipend.
  • Maternity and paternity leave.
  • Student loan debt assistance.
  • Health insurance contribution for U.S. employees.
  • Children’s 529 college fund assistance for U.S. employees.
  • Pledge 1% time off during the year for helping nonprofits.

Interested in this position?

Apply directly on the company website

Apply Now

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