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Marketing Data Scientist

3 weeks ago
Mexico
Full-time
Lead
Data Scientist
Data Science and Analytics
AWS Azure Digital Marketing GCP Git GitHub GitLab HubSpot NumPy Pandas Power BI Python Salesforce Scikit-learn Snowflake SQL Tableau
Apply Now
Vonage

Vonage

Vonage provides flexible and affordable cloud communication services for consumers and businesses, including VoIP, unified communications, and contact centers, all on a highly flexible platform.

Diversified Telecommunication Services
1K-5K
Founded 1998
View All Jobs 15

Description

  • Build and deploy demand forecasting and pipeline prediction models at the campaign, segment, and market level.
  • Develop and maintain lead scoring, audience propensity, and opportunity scoring models to improve targeting and prioritization.
  • Analyze the relationship between marketing investment, channel performance, and revenue outcomes.
  • Identify high-value market segments and audiences through data modeling to inform go-to-market focus.
  • Develop personalization models and frameworks for tailored customer experiences across channels.
  • Own the revenue data ecosystem by improving data integrity and making data model-ready across systems.
  • Collaborate with Marketing and Sales teams to define forecasting methodologies and embed models into operational workflows.
  • Translate complex model outputs into clear, actionable narratives for executive decision-making.

Requirements

  • 8 years of experience in Data Science, Revenue Analytics, or a related field.
  • Proven experience building predictive and demand forecasting models tied to revenue outcomes.
  • Strong understanding of CRM data ecosystems and how marketing and sales data interconnects; Salesforce experience strongly preferred.
  • Strong proficiency in Python and SQL.
  • Experience modeling pipeline generation, conversion rates, and revenue velocity across the full funnel.
  • Proficiency with data visualization tools such as Tableau, Power BI, or similar.
  • Strong understanding of the full B2B revenue funnel from awareness through closed revenue.
  • Ability to influence RevOps, Sales, and Marketing stakeholders through data-led storytelling.
  • A rigorous yet pragmatic approach to forecasting, including knowing when to use advanced models versus simpler regression approaches.
  • Proven self-starter comfortable operating in fast-moving, commercially driven environments.
  • Experience with customer lifetime value (LTV) modeling and churn prediction is a plus.
  • Familiarity with marketing automation platforms such as Marketo, HubSpot, or Pardot is a plus.
  • Experience with lead-to-revenue funnel analytics in a B2B SaaS environment is a plus.
  • Working knowledge of digital marketing platforms and their underlying data structures is a plus.
  • Advanced degree in a quantitative field such as Statistics, Economics, or Computer Science is a plus.

Benefits

  • The posted salary range is provided in good faith, with final compensation determined by location, experience, skill set, and internal equity.
  • Opportunity to join a global cloud communications leader working with brands such as Airbnb, Viber, WhatsApp, and Snapchat.
  • The company emphasizes that there is no perfect candidate and encourages applicants who may not meet every preferred qualification.
  • Vonage provides a diverse and inclusive hiring perspective, welcoming candidates from varied backgrounds.

Interested in this position?

Apply directly on the company website

Apply Now

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