Content Strategy & Creative Operations Lead

49 minutes ago
Full-time
Lead
Marketing and Growth
Viseven

Viseven

Viseven specializes in providing advanced marketing technology solutions tailored for the life sciences and pharmaceutical industries, focusing on enhancing digital communication and marketing strategies to improve brand visibility and customer engagem...

Pharmaceuticals
501-1000
Founded 2009

Description

  • Develop and manage a content strategy aligned with global GTM priorities and customer journeys.
  • Identify content gaps and prioritize initiatives based on business impact and available resources.
  • Lead the Content & Design Team, including team development, workload management, and resource allocation.
  • Establish scalable content production workflows, quality standards, and approval processes.
  • Maintain consistent brand messaging and high-quality content across channels.
  • Introduce AI tools, automation, and content reuse practices to improve production efficiency.
  • Define and monitor content performance metrics and identify optimization opportunities.
  • Partner with Growth and Marketing Operations to measure content impact on campaigns and pipeline.
  • Collaborate with Product Marketing, Regional Marketing, and Sales on market-facing and sales enablement materials.
  • Align stakeholders and manage competing content priorities across websites, campaigns, product launches, and sales materials.

Requirements

  • 7+ years of experience in B2B marketing, content strategy, creative operations, or a related field.
  • At least 3 years of leadership experience with direct responsibility for a multidisciplinary team.
  • Experience in enterprise B2B SaaS, complex technology solutions, or consultative B2B environments.
  • Experience developing content strategies aligned with customer journeys and GTM objectives.
  • Understanding of demand generation, product marketing, buyer enablement, and digital marketing.
  • Hands-on experience with content workflows, resource planning, creative briefs, and quality management.
  • Ability to interpret marketing performance data and turn insights into practical decisions.
  • Experience working with cross-functional stakeholders and senior leadership.
  • Strong prioritization, communication, and decision-making skills.
  • Advanced English proficiency, ideally C1, with professional written and verbal communication skills.
  • Experience in Life Sciences, PharmaTech, HealthTech, or another regulated B2B industry (preferred).
  • Knowledge of pharma content workflows, MLR review, localization, and omnichannel engagement (preferred).
  • Experience with ABM, enterprise buyer journeys, international GTM, or AI-powered content workflows (preferred).
  • Familiarity with Salesforce, marketing automation, CMS/DXP platforms, digital analytics, or content performance dashboards (preferred).

Benefits

  • Competitive compensation with performance-based salary reviews.
  • Flexible work arrangements with remote opportunities.
  • 18 business days of paid time off and sick leave under company policy.
  • Three paid business days of family leave for important life events.
  • Comprehensive medical insurance coverage.
  • English language courses and professional development through forums, conferences, and learning programs.
  • Career growth opportunities in a global environment.
  • Team-building activities, corporate events, and an international collaborative team.

Interested in this position?

Apply directly on the company website

Apply Now

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