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Manager, Performance Creative Strategy

4 hours, 59 minutes ago
United States
Full-time
Mid Level
Content Strategist
Marketing and Growth
TikTok
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
501-1000
Founded 2001
View All Jobs 2

Description

  • Own performance-driven creative strategy, direction, and delivery for 2–5 client accounts.
  • Translate performance data into creative testing roadmaps, hypotheses, iteration plans, and actionable insights.
  • Develop recurring static and video creative briefs, including performance-focused messaging, hooks, headlines, and ad copy.
  • Partner with paid media teams on testing strategy, scaling opportunities, and campaign optimization.
  • Collaborate with Design and Production teams to execute concepts while managing timelines, budgets, and deliverables.
  • Analyze cross-platform creative performance and recommend next steps based on findings.
  • Apply platform-specific best practices across Meta, TikTok, YouTube, Amazon, and programmatic channels.
  • Present creative concepts, performance insights, and strategic recommendations to clients.
  • Contribute to creative testing frameworks, best practices, and efficient ways of working across accounts.
  • Identify opportunities to improve creative efficiency through automation, AI, and emerging technologies.

Requirements

  • 3+ years of experience in performance creative, paid social, or a related field, preferably in an agency environment.
  • 2+ years of experience owning client relationships and delivering creative tied to performance outcomes.
  • Experience partnering with media teams on creative testing, scaling, and optimization strategies.
  • Ability to translate performance data into creative direction, taxonomy, testing hypotheses, and iteration plans.
  • Working knowledge of paid media platforms, especially Meta Ads Manager, with familiarity with TikTok, YouTube, Amazon, and emerging channels.
  • Ability to develop and refine messaging, hooks, headlines, and ad copy for different audiences, platforms, and funnel stages.
  • Ability to determine when creative concepts should be scaled, iterated, or replaced based on performance insights.
  • Strong organizational and project management skills across multiple timelines, deliverables, and workstreams.
  • Strong client-facing communication and presentation skills.
  • Knowledge of emerging platform trends, consumer behavior, AI tools, and creative technologies.
  • Ability to travel occasionally, approximately 1–3 times per year.
  • Authorization to work in the U.S.; the position is not eligible for immigration sponsorship.

Benefits

  • Salary range of $75,000–$85,000 annually.
  • Remote-first work environment, with remote work available in most U.S. states.
  • Unlimited PTO, flexible schedules, and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and voluntary insurance coverage.
  • Annual ClassPass credits.
  • Access to Los Angeles and New York office hubs for learning, events, and in-person collaboration.

Interested in this position?

Apply directly on the company website

Apply Now

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