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Email Marketing & CRM Coordinator

1 month, 3 weeks ago
Philippines
Full-time
Junior
Email Marketing Manager
Marketing and Growth
Content Marketing Copywriting CRM Digital Marketing E-commerce Email Marketing Google Analytics Shopify
Apply Now
Virtual Assistance Services

Virtual Assistance Services

VirtualStaff365 is a Melbourne-based outsourcing specialist that helps Australian businesses source, hire, and retain virtual staff. They assist in improving operational efficiency, reducing staffing costs, and growing businesses by providing professio...

Professional Services
11-50
Founded 2016
View All Jobs 25

Description

  • Build, schedule, QA, and deploy EDM campaigns and automated flows in Klaviyo.
  • Manage and optimise customer lifecycle journeys, including welcome, abandoned cart, browse abandonment, win-back, post-purchase, and promotional campaigns.
  • Maintain CRM campaign calendars and ensure campaigns are delivered on time and accurately.
  • Support SMS and retention marketing initiatives where required.
  • Develop and maintain audience segmentation strategies based on customer behaviour, engagement, lifecycle stage, and purchase history.
  • Run A/B tests across subject lines, creative, content, timing, and segmentation.
  • Monitor deliverability, list hygiene, suppression logic, and email marketing best practices.
  • Support landing page optimisation, customer journey mapping, and broader digital marketing initiatives.
  • Write email copy aligned with brand tone of voice and campaign objectives.
  • Design and build visually engaging emails using Klaviyo templates and UX best practices.
  • Brief internal or external creative teams on campaign assets and promotional requirements.
  • Collaborate with Marketing, Creative, eCommerce, and Data teams.
  • Provide secondary support on paid media marketing, trade marketing, or content marketing projects up to 20% capacity.
  • Analyse campaign performance metrics, including open rates, click-through rates, conversion, revenue attribution, unsubscribe rates, and retention metrics.
  • Prepare regular CRM reporting with actionable insights and recommendations.

Requirements

  • Minimum 2 years of experience in Email Marketing, CRM, Lifecycle Marketing, or Digital Marketing roles.
  • Hands-on, intermediate to advanced proficiency with Klaviyo or a highly similar email platform.
  • Strong understanding of customer segmentation, audience targeting, and lifecycle marketing principles.
  • Exceptional English copywriting and verbal communication skills for customer-facing marketing communications.
  • Basic email design capability and a strong understanding of responsive email UX best practices.
  • Strong analytical skills with the ability to interpret campaign performance data and build reports.
  • Excellent organisational skills, high attention to detail, and the ability to meet deadlines in a fast-paced environment.
  • Reliable home internet connection with a minimum of 50 Mbps download and 20 Mbps upload speed, plus a stable backup connection.
  • Experience within eCommerce, retail, or consumer B2C or B2B brands is preferred.
  • Experience managing digital marketing campaigns end-to-end is preferred.
  • Proficiency with Shopify or alternative eCommerce platforms is preferred.
  • Familiarity with Google Analytics and broader CRM reporting tools is preferred.
  • Experience or knowledge in paid media marketing, trade marketing, or content marketing is preferred.

Benefits

  • Permanent work-from-home setup.
  • Dayshift working hours aligned to Australian business hours.
  • Full-time employment.
  • HMO coverage.
  • Annual leave.
  • Christmas bonus equivalent to 1 month's wage, pro-rata.

Interested in this position?

Apply directly on the company website

Apply Now

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