Lifecycle Marketing Lead - Health Plans/Health Systems

4 weeks, 1 day ago
Full-time
Mid Level
Marketing and Growth
Lyra Health

Lyra Health

Lyra Health is a global leader in mental health benefits, connecting companies and employees to world-class therapists and coaches. Their innovative platform offers fast, reliable access to evidence-based care for organizational well-being.

Health Care Providers & Services
1K-5K
Founded 2015
$627M raised

Description

  • Design and launch multichannel member journeys across email, SMS, and in-app messaging.
  • Own acquisition, onboarding, re-engagement, and retention programs.
  • Partner with Product, Operations, Marketing Operations, and Marketing Strategy teams to deliver coordinated campaigns.
  • Lead A/B testing of messaging, content formats, and delivery timing.
  • Develop personalized messaging based on member insights, behaviors, and demographics.
  • Monitor engagement channels and translate campaign metrics into strategic recommendations for marketing leadership.
  • Establish lifecycle marketing processes and solve problems in an emerging business function.

Requirements

  • 4+ years of experience leading lifecycle marketing, customer retention, or brand engagement campaigns, particularly across B2C or B2B2C journeys.
  • Experience managing multichannel campaigns using email, push notifications, or SMS.
  • Experience collaborating with operations teams to deploy marketing programs.
  • Strong communication and storytelling skills for addressing sensitive healthcare and mental wellness topics with empathy.
  • Understanding of consumer behavior, user psychology, and conversion-oriented communications.
  • Strong project management and cross-functional coordination skills.
  • Experience in consumer-facing health, wellness, or mission-driven industries preferred.
  • Experience coordinating campaigns across multiple personas or business verticals preferred.
  • Familiarity with user testing, creative asset management, and collaboration with design and content teams preferred.
  • Passion for mental health advocacy and healthcare transformation preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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