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Vice President, Retention

8 hours, 21 minutes ago
United States
Full-time
Executive
Email Marketing Manager
Marketing and Growth
E-commerce Email Marketing
Apply Now
Athletic Greens

Athletic Greens

Athletic Greens offers science-backed superfood formulas, AG1 and AGZ, designed to support daily nutrition and sleep for whole body health, enhancing energy, immune defense, gut health, and restorative sleep, while being NSF Certified for Sport and tru...

Health Care Providers & Services
251-1K
Founded 2010
$115M raised
View All Jobs 2

Description

  • Own the retention strategy and churn-reduction roadmap, including cancel-driver analysis, save flows, pause/skip mechanics, dunning, and winback programs.
  • Manage the subscription platform, member portal, subscription experience, and cancel flow.
  • Lead lifecycle marketing across email, SMS, and direct mail from onboarding through re-engagement.
  • Build cross-sell and upgrade programs with attach-rate and LTV targets.
  • Own retention financial performance, including cohort survival curves, LTV, rebill revenue, and monthly forecasting.
  • Analyze lifecycle performance by segment, campaign, and cohort to identify growth opportunities.
  • Manage external lifecycle vendors and agency partners.
  • Build and lead a high-performing retention team and operating cadence.
  • Partner with Finance, Data, Product, Member Experience, and Creative to align retention with broader growth strategy.

Requirements

  • 8–12+ years of leadership experience in retention, lifecycle, CRM, or subscription marketing.
  • Experience in e-commerce and/or subscription businesses strongly preferred.
  • Demonstrated, quantifiable success reducing churn using cohort and survival-curve analysis.
  • Fluency in LTV modeling and retention economics.
  • Strong quantitative and analytical skills, including hands-on analysis of email and SMS performance.
  • Experience with lifecycle platforms such as Braze, Iterable, Klaviyo, or equivalent, plus experimentation platforms.
  • Experience owning a subscription platform, member portal, account experience, or cancel-flow design.
  • Experience managing external vendors and agencies in a lifecycle or CRM context.
  • Experience scaling retention teams and operating processes.
  • Strong customer focus, creative judgment, and cross-functional collaboration skills.
  • Bachelor’s degree in business, marketing, or a related field.

Benefits

  • Base salary of $200,000–$250,000, plus performance bonus and stock options for eligible roles.
  • 100% remote work environment.
  • Unlimited PTO, paid holidays, and company-wide reset and reflect days.
  • In-person team meetups.
  • Access to AG1 products and branded merchandise.
  • Monthly telecom stipend for eligible team members.
  • Benefits and insurance required by local law.

Interested in this position?

Apply directly on the company website

Apply Now

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