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Product Marketing Manager

3 hours, 2 minutes ago
Canada
Full-time
Senior
Product Marketing Manager
Product Management
CRM Salesforce
Apply Now
Versaterm

Versaterm

Versaterm Public Safety is a leading developer of integrated software solutions for First Responders in Canada and the United States. They focus on customer experience and outcomes, empowering public safety agencies to transform their organizations. Ve...

Internet Software & Services
51-250
Founded 1977
View All Jobs 42

Description

  • Develop differentiated product positioning and messaging that support business growth across verticals.
  • Partner with Product, Sales, Events, and Operations to align marketing initiatives with business priorities and product roadmaps.
  • Lead integrated multi-channel marketing programs, including account-based marketing initiatives, to accelerate growth within target accounts.
  • Develop and implement retention marketing programs to increase customer engagement, adoption, and lifetime value.
  • Create sales enablement tools, thought leadership content, presentations, and other persona- and funnel-specific assets.
  • Collaborate with Sales Enablement to deliver playbooks, competitive intelligence, and customer stories for revenue teams.
  • Ensure consistent brand representation across marketing assets, events, and customer communications.
  • Monitor campaign performance, analyze KPIs and ROI, and use insights to improve marketing effectiveness.
  • Stay informed on industry trends, competitor activity, and customer needs to inform strategy.
  • Represent the product in internal and external forums, including webinars, events, and customer engagements.

Requirements

  • Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
  • 5-7 years of experience in product marketing, preferably in B2B SaaS or technology.
  • Experience in the public safety industry is a strong plus.
  • Proven success launching and scaling marketing campaigns that drive measurable business outcomes.
  • Deep understanding of demand generation, buyer journeys, and ABM strategies.
  • Exceptional storytelling and communication skills with the ability to simplify complex concepts.
  • Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
  • Strategic thinker with a data-driven mindset and a bias for action.
  • Experience influencing cross-functional stakeholders and working collaboratively across teams.
  • Proficiency in CRM, CMS, and marketing automation platforms, with Salesforce, Pardot/MCAE, and Marketo preferred.
  • Familiarity with Adobe Creative Suite and Microsoft Office tools.
  • Must be legally authorized to work in Canada and able to obtain and maintain a Government of Canada Reliability security clearance.

Benefits

  • Competitive base salary, with starting pay determined by skills, experience, education, internal equity, market data, and business needs.
  • Comprehensive benefits offering.
  • Eligibility for variable compensation, such as incentive plans or discretionary performance bonuses, for some roles.
  • Accommodations available upon request throughout the recruitment process.
  • Commitment to an equitable, inclusive, and barrier-free workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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