Senior Product Marketing Manager

1 hour, 55 minutes ago
Full-time
Senior
Product Management
Thumbtack

Thumbtack

Thumbtack is a platform that connects individuals with local professionals for a wide range of services, from house painting to personal training. By answering a few questions, users receive quotes from qualified professionals, making it easy to compar...

Construction & Engineering
1K-5K
Founded 2009
$698M raised

Description

  • Become the expert on pro customers, competitive platforms, and AI trends shaping the pro landscape.
  • Develop clear problem framing using market research, qualitative interviews, behavioral data, and competitive intelligence.
  • Create differentiated positioning and messaging that influences pro strategy and the product roadmap.
  • Define and communicate the value proposition of integration products, APIs, and partner-enabled solutions.
  • Build go-to-market strategies for foundational product features to drive adoption among larger pros.
  • Partner with Product, Research, Data Science, Partnerships, Sales, Success, Design, and Enablement to launch products and features.
  • Work with frontline teams to increase product comprehension, education, and adoption.
  • Own the ongoing product narrative for partner-enabled pro solutions after launch.
  • Support initiatives that help new and existing pros succeed and thrive on the platform.

Requirements

  • 6+ years of product marketing experience, ideally across both B2B and B2C products.
  • Experience marketing complex, technical products such as APIs and integrations.
  • Ability to translate technical functionality into clear, differentiated value propositions.
  • Strong strategic and analytical reasoning skills with experience defining problems and influencing product strategy.
  • Experience combining market research, qualitative interviews, behavioral data, and competitive intelligence.
  • End-to-end go-to-market expertise, from insight generation through launch strategy and performance measurement.
  • Ability to build strong cross-functional relationships, manage differing opinions, and drive alignment.
  • Ability to communicate effectively from executive-level strategy down to tactical execution.
  • Experience shaping product strategy and roadmap is preferred.
  • Familiarity with the pro marketplace or AI trends is preferred.

Benefits

  • Remote work indicated by #LI-Remote.
  • Competitive salary range of $173,400 - $224,400 in SF/Bay Area, San Jose, NYC, or Seattle.
  • Competitive salary range of $156,400 - $202,400 in Austin, Washington DC, California, Massachusetts, New Jersey, or Washington state.
  • Competitive salary range of $147,100 - $190,300 in all other U.S. locations.
  • Thumbtack is an equal opportunity employer committed to diversity and inclusion.
  • Reasonable accommodations are available for applicants with disabilities.
  • Candidates with arrest and conviction records will be considered consistent with applicable law.

Interested in this position?

Apply directly on the company website

Apply Now

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