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Director, Brand and Communications

4 months ago
Canada
Full-time
Lead
Head of Marketing
Marketing and Growth
Digital Marketing SEO
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Versaterm

Versaterm

Versaterm Public Safety is a leading developer of integrated software solutions for First Responders in Canada and the United States. They focus on customer experience and outcomes, empowering public safety agencies to transform their organizations. Ve...

Internet Software & Services
51-250
Founded 1977
View All Jobs 12

Description

  • Lead the development and execution of the global communications strategy across media relations, corporate reputation, and brand storytelling.
  • Drive proactive and reactive media engagement, including thought leadership, issues management, and executive visibility.
  • Manage global PR agency partnerships and external communications vendors to ensure consistent messaging and high-quality execution.
  • Oversee corporate announcements, product launches, and strategic narratives that showcase innovation, customer impact, and growth.
  • Partner with analysts, conference organizers, and industry associations to secure earned visibility for the company and its executives.
  • Develop strategic communications for senior leaders, including speeches, op-eds, thought leadership articles, and investor presentations.
  • Support internal and external presentations that communicate the company’s mission, strategy, and performance.
  • Lead content strategy and oversee creation of blogs, articles, reports, and executive bylines optimized for search and audience needs.
  • Define and evolve brand positioning, messaging, and voice across external channels, and maintain brand guidelines for consistency.
  • Lead crisis and reputation management planning and coordinate responses across functions.

Requirements

  • Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
  • 10-15+ years of experience in corporate communications, public relations, or a related field, ideally in public safety or technology.
  • 5 years of leadership experience.
  • Proven experience developing and executing global communications programs that drive visibility and influence.
  • Strong media relations expertise with established relationships across technology, business, and industry trade media.
  • Experience managing and collaborating with global PR and communications agencies.
  • Exceptional storytelling, writing, and executive communication skills.
  • Ability to translate complex technology and business strategies into compelling, human-centered narratives.
  • Strategic mindset with hands-on execution ability.
  • Experience leading internal communications or culture initiatives.
  • Must be legally authorized to work in Canada.
  • Must successfully obtain and maintain a Government of Canada Reliability security clearance.
  • Additional customer-contract security verification requirements may apply.

Benefits

  • Competitive compensation aligned with skills, experience, education, and internal equity.
  • Comprehensive benefits package.
  • Eligibility for variable compensation such as incentive plans or discretionary performance bonuses.
  • Equal opportunity employer with a commitment to equity, diversity, inclusion, and a barrier-free workplace.
  • Accommodations available upon request throughout the recruitment process.
  • People-led recruitment process with no AI used in hiring decisions.

Interested in this position?

Apply directly on the company website

Apply Now

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