GTM Engineer

4 hours, 44 minutes ago
Full-time
Mid Level
DevOps and Infrastructure
Versapay

Versapay

Versapay provides cloud-based accounts receivable automation software and integrated payment solutions that enhance efficiency and cash flow for businesses by facilitating electronic invoice presentment and online payment collaboration with customers.

Capital Markets
51-200
Founded 2006
$16M raised

Description

  • Own inbound lead workflows from form submission or meeting request through first sales touch, reducing response times to minutes.
  • Build lead-to-account matching, qualification, routing, SLA monitoring, and escalation logic.
  • Automate follow-up workflows, including rep notifications, meeting booking, and context-rich handoffs.
  • Design signal-based Sales and Marketing plays that turn engagement, champion changes, and renewal or expansion signals into actions.
  • Improve campaign follow-up, event lead processing, and nurture handoffs to ensure leads are actioned.
  • Identify and prioritize low-value manual work across Sales, SDR, Marketing, and Customer Success teams.
  • Automate Salesforce hygiene, including field completion, duplicate prevention, activity capture, and stage-change requirements.
  • Build AI-assisted workflows for account research, call summaries, follow-up drafts, and deal-risk flags.
  • Improve account and contact data quality and support the evaluation and rollout of enrichment platforms.
  • Maintain GTM tool integrations and document workflow behavior, ownership, data writes, and shutdown procedures.

Requirements

  • 4+ years in a technical GTM, RevOps systems, marketing operations engineering, or sales operations automation role at a B2B SaaS company.
  • Deep working knowledge of Salesforce objects, fields, flows, validation rules, and lead, contact, account, and opportunity data relationships.
  • Experience building production workflows in an automation platform such as n8n, Workato, Make, Zapier, or Tray.
  • Experience working with REST APIs, webhooks, JSON, authentication, and API documentation.
  • Working scripting skills in Python or JavaScript and basic SQL knowledge.
  • Practical experience using LLMs in workflows, including prompt design, structured outputs, accuracy testing, and appropriate use cases.
  • Demonstrated success delivering automations that measurably save time or improve conversion.
  • Strong written documentation habits and ability to build maintainable systems.
  • Experience with Clay or similar enrichment and orchestration tools such as Apollo, ZoomInfo workflows, or Common Room (preferred).
  • Experience with lead routing, scheduling, intent, marketing automation, sales engagement, data warehouse, or reverse ETL tools, including LeanData, Chili Piper, 6sense, Demandbase, HubSpot, Outreach, Salesloft, Gong Engage, or Snowflake (preferred).

Interested in this position?

Apply directly on the company website

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