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Senior Lifecycle Manager, Emerging Markets (contract)

4 hours, 43 minutes ago
United States
Contract
Senior
Email Marketing Manager
Data Science and Analytics
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Upstart

Upstart

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Description

  • Own lifecycle strategy and execution across the full customer journey, including cross-sell, activation, retention, re-engagement, and churn winback.
  • Drive growth for Cash Line through mobile-first lifecycle programs using push notifications, in-app messaging, email, and SMS.
  • Design and optimize multi-channel customer journeys to improve conversion, engagement, retention, and revenue.
  • Define campaign requirements such as audience segmentation, trigger logic, and channel orchestration in partnership with Product and Engineering.
  • Build and run a hypothesis-driven experimentation roadmap across lifecycle stages and translate findings into actionable insights.
  • Analyze campaign and lifecycle performance and deliver weekly, monthly, and quarterly reporting with recommendations.
  • Partner cross-functionally with Product, Analytics, Engineering, and Creative to improve the end-to-end customer experience.
  • Develop and maintain reporting frameworks and dashboards to measure lifecycle performance and guide prioritization.
  • Support lifecycle strategy and execution for additional emerging products as they launch and scale.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
  • 4+ years of experience in lifecycle marketing, CRM, or retention marketing roles.
  • Hands-on experience building and executing lifecycle campaigns using a marketing automation platform such as Iterable, Braze, or Salesforce Marketing Cloud.
  • Experience designing and analyzing A/B or multivariate tests, including defining success metrics and interpreting results.
  • Proficiency with spreadsheet tools such as Excel or Google Sheets and familiarity with BI tools such as Looker.
  • Experience managing lifecycle marketing across multiple stages of the customer journey, such as acquisition, activation, retention, and winback (preferred).
  • Experience designing lifecycle strategies for mobile app experiences, including push notifications and in-app messaging (preferred).
  • Knowledge of customer data platforms and event-driven marketing systems; Upstart uses Hightouch (preferred).
  • Ability to translate complex datasets into clear insights that inform marketing strategy (preferred).
  • Experience working cross-functionally with Product, Engineering, and Creative teams on campaign execution (preferred).
  • Ability to work on East/West coast time zones.
  • This is a contractor role and is not eligible for Upstart employee compensation, equity, bonus, or benefits offerings.

Benefits

  • Hourly pay range of $66 to $90 USD, paid bi-weekly, with overtime eligibility where required by law.
  • Target bonuses and equity compensation are mentioned for employees, though this contractor role is not eligible for those offerings.
  • Generous benefits package including medical, dental, vision, and 401(k) for eligible employees.
  • Competitive 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year.
  • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees.
  • Paid time off, sick and safe time, and company holidays.
  • Paid family and parental leave.
  • Employee Assistance Program (EAP) with mental health support and life-centered resources.
  • Annual wellness allowance and annual productivity allowance.
  • Financial wellness resources, including financial planning tools and a financial concierge service.
  • Flexible remote work with a digital-first environment and optional work from offices in the Bay Area, Austin, Columbus, and New York City.
  • Onsite perks such as catered lunches and fully stocked micro-kitchens when working from an office.

Interested in this position?

Apply directly on the company website

Apply Now

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