Senior Product Marketing Manager

21 hours, 56 minutes ago
Full-time
Senior
Product Management
UpGuard

UpGuard

UpGuard is a cybersecurity ratings platform based in Sydney, Australia, specializing in third-party risk management and attack surface monitoring to prevent data breaches and enhance IT security.

Professional Services
51-250
Founded 2012
$47M raised

Description

  • Conduct market research and competitive analysis to identify trends, competitive positioning, and growth opportunities.
  • Develop differentiated product positioning, messaging, value propositions, and customer personas.
  • Plan and execute product launch campaigns in partnership with product, sales, customer success, and marketing teams.
  • Build core sales and marketing assets, including pitch decks, product datasheets, and product-related content.
  • Serve as a subject matter expert for the Sales and broader Marketing teams.
  • Represent UpGuard at industry events and conferences.
  • Partner with the Product team to uncover customer insights and opportunities to improve the product experience.
  • Support campaign execution with hands-on content creation, including landing page mockups, screen recordings, and copy as needed.

Requirements

  • 4+ years of product marketing experience in B2B SaaS.
  • Experience working on early-stage products and supporting early customer discovery.
  • Strong customer orientation with the ability to understand pain points and translate them into marketing insights.
  • Ability to communicate effectively with Product leaders and executive stakeholders.
  • Comfortable working hands-on and contributing to campaign assets and copy when needed.
  • Data-driven, with ability to draw insights from Google Analytics, HubSpot, and Mixpanel.
  • Curious about adopting AI tools that improve how work gets done.
  • Strong grasp of cybersecurity (preferred).
  • Familiarity with product-led go-to-market motions (preferred).
  • Experience at a growth-stage tech company (preferred).

Benefits

  • Monthly Lifestyle subsidy for financial, physical, and mental wellbeing.
  • WFH set-up allowance within the first 3 months.
  • $1,500 USD annual Learning & Development allowance.
  • Annual leave plus two additional UpGuardian leave days.
  • 18 weeks of paid parental leave for any parenting role.
  • Personal leave allowance, including sick and carer’s leave.
  • Fully remote working environment.
  • Top-spec hardware provided for the role.
  • Subsidy for personal device security and online privacy protection.
  • Generative AI tool subscription subsidy.

Interested in this position?

Apply directly on the company website

Apply Now

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