UpGuard

UpGuard is a cybersecurity ratings platform based in Sydney, Australia, specializing in third-party risk management and attack surface monitoring to prevent data breaches and enhance IT security.

Professional Services

Industrials

51-250 (150)

Founded 2012

$47M raised

18 open positions

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Senior Product Marketing Manager

3 months ago

United States, Canada

Full-time

Senior

Product Marketing Manager

Product Management

Content Marketing Cybersecurity Google Analytics HubSpot Mixpanel SEO

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UpGuard

UpGuard is a cybersecurity ratings platform based in Sydney, Australia, specializing in third-party risk management and attack surface monitoring to prevent data breaches and enhance IT security.

Professional Services

51-250

Founded 2012

$47M raised

View All Jobs 18

Description

Conduct market research and competitive analysis to identify trends, competitive positioning, and growth opportunities.
Develop differentiated product positioning, messaging, value propositions, and customer personas.
Plan and execute product launch campaigns in partnership with product, sales, customer success, and marketing teams.
Build core sales and marketing assets, including pitch decks, product datasheets, and product-related content.
Serve as a subject matter expert for the Sales and broader Marketing teams.
Represent UpGuard at industry events and conferences.
Partner with the Product team to uncover customer insights and opportunities to improve the product experience.
Support campaign execution with hands-on content creation, including landing page mockups, screen recordings, and copy as needed.

Requirements

4+ years of product marketing experience in B2B SaaS.
Experience working on early-stage products and supporting early customer discovery.
Strong customer orientation with the ability to understand pain points and translate them into marketing insights.
Ability to communicate effectively with Product leaders and executive stakeholders.
Comfortable working hands-on and contributing to campaign assets and copy when needed.
Data-driven, with ability to draw insights from Google Analytics, HubSpot, and Mixpanel.
Curious about adopting AI tools that improve how work gets done.
Strong grasp of cybersecurity (preferred).
Familiarity with product-led go-to-market motions (preferred).
Experience at a growth-stage tech company (preferred).

Benefits

Monthly Lifestyle subsidy for financial, physical, and mental wellbeing.
WFH set-up allowance within the first 3 months.
$1,500 USD annual Learning & Development allowance.
Annual leave plus two additional UpGuardian leave days.
18 weeks of paid parental leave for any parenting role.
Personal leave allowance, including sick and carer’s leave.
Fully remote working environment.
Top-spec hardware provided for the role.
Subsidy for personal device security and online privacy protection.
Generative AI tool subscription subsidy.

Interested in this position?

Apply directly on the company website

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