RWA Product Marketing

1 hour, 20 minutes ago
Full-time
Mid Level
Sales and Business Development
Bybit

Bybit

Bybit operates as a cryptocurrency exchange, providing a platform for users to buy, sell, and trade Bitcoin, Ether, altcoins, and NFTs, while also offering access to spot and futures markets and secure coin staking.

Capital Markets
1K-5K
Founded 2018

Description

  • Manage relationships with traditional brokers, asset managers, and other institutional clients to promote RWA products into their referral channels.
  • Develop targeted channel marketing plans based on traditional financial institutions' client structures, compliance requirements, and product preferences.
  • Plan and execute promotional activities for traditional finance audiences, including roadshows, co-branded events, and institutional sessions.
  • Coordinate cross-functional resources across assets, BD, compliance, marketing, and regional teams to ensure successful channel execution.
  • Own the full lifecycle of channel partnerships, including pre-sale alignment, execution follow-up, post-campaign review, and relationship management.
  • Track channel performance metrics such as lead volume, conversion rate, AUM contribution, and institutional activity to optimize strategy.

Requirements

  • 3+ years of relevant work experience; experience in traditional brokerages, banks, or asset management firms is preferred.
  • Strong understanding of traditional financial products such as bonds, funds, structured products, and REITs, as well as institutional decision-making processes.
  • Familiarity with the RWA sector and major projects such as Ondo, Maple, and Centrifuge.
  • Ability to clearly explain on-chain asset concepts to traditional finance audiences.
  • Strong English speaking, listening, reading, and writing skills for working with overseas institutions and cross-regional teams.
  • Proven execution ability and the capacity to drive multiple channel projects in a fast-paced environment.

Benefits

  • Study Growth Fund for professional development and continuous learning.
  • Regular internal events, workshops, and team-building activities.
  • Global collaboration with a diverse international team.
  • Career advancement opportunities in a rapidly growing global company.
  • Internal mobility and access to internal job opportunities for long-term career growth.

Interested in this position?

Apply directly on the company website

Apply Now

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