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Principal Product Marketing Manager

2 months, 4 weeks ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Email Marketing
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Bizee

Bizee

Bizee is a one-stop platform for LLC filing, business formation, and business planning. From forming LLCs to C Corporations, S Corporations, and Nonprofits, Bizee offers affordable solutions to help entrepreneurs start and grow their businesses. Additi...

Professional Services
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Description

  • Define and evolve Bizee’s core product messaging and positioning.
  • Audit the full product portfolio and determine how each product is positioned and marketed.
  • Lead pricing and packaging strategy for formation, subscription, and add-on products.
  • Drive subscription and add-on product marketing to improve attach, conversion, and retention.
  • Optimize funnel messaging and positioning in partnership with Growth.
  • Lead partner marketing for co-branded landing pages, emails, and in-app surfaces.
  • Equip Sales and Customer Success with messaging, collateral, and training.
  • Lead cross-functional go-to-market for new packages, pricing changes, repositioning, and audience expansion initiatives.
  • Conduct customer, market, and competitive research and represent the voice of the customer.
  • Define launch objectives, KPIs, and measurement frameworks for product marketing initiatives.

Requirements

  • 8+ years of product marketing experience, ideally in a subscription, SaaS, or platform business with a complex product portfolio.
  • Experience building or scaling a product marketing function from an early stage.
  • Deep experience driving pricing and packaging strategy, including research design and packaging structure decisions.
  • Demonstrated impact on subscription retention, attach, and conversion through messaging, positioning, and product education.
  • Strong cross-functional partnership experience with growth, product, partnerships, sales, and customer success teams.
  • Management experience and readiness to build and lead a product marketing team.
  • Experience with customer, market, and competitive research (preferred).
  • Experience working on launch planning and KPI measurement frameworks (preferred).

Benefits

  • Health Care Plan (Medical, Dental & Vision).
  • Life Insurance (Basic, Voluntary & AD&D).
  • Virtual wellness resources.
  • Work from home.
  • Equal Opportunity Employer policy.
  • E-Verify participation and U.S. work authorization verification.

Interested in this position?

Apply directly on the company website

Apply Now

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