Senior Product Marketing Manager

21 hours, 9 minutes ago
Full-time
Senior
Product Management
UpGuard

UpGuard

UpGuard is a cybersecurity ratings platform based in Sydney, Australia, specializing in third-party risk management and attack surface monitoring to prevent data breaches and enhance IT security.

Professional Services
51-250
Founded 2012
$47M raised

Description

  • Conduct market research and competitive analysis to identify trends, positioning, and growth opportunities.
  • Develop differentiated product positioning, value propositions, messaging, and user and buyer personas.
  • Partner with Product to uncover customer insights and inform product strategy.
  • Plan and execute launch campaigns for new products and features.
  • Collaborate with sales, customer success, and broader marketing teams on launch and campaign execution.
  • Create core sales and marketing assets such as pitch decks, product datasheets, and related content.
  • Serve as a subject matter expert for Sales and Marketing on the product line.
  • Represent UpGuard at industry events and conferences.
  • Support campaign execution with hands-on asset creation, including landing pages, screen recordings, and copy when needed.

Requirements

  • 4+ years of product marketing experience in B2B SaaS.
  • Experience working on early-stage products and supporting early customer discovery.
  • Strong customer empathy and ability to understand customer pain points.
  • Ability to communicate effectively with product and executive stakeholders.
  • Comfortable taking a hands-on approach to campaign execution and content creation.
  • Data-driven mindset with experience using Google Analytics, HubSpot, and Mixpanel to inform decisions.
  • Interest in adopting and using AI tools to improve work.
  • Strong grasp of cybersecurity (preferred).
  • Familiarity with product-led go-to-market motions (preferred).
  • Experience at a growth-stage tech company (preferred).

Benefits

  • Monthly lifestyle subsidy for financial, physical, and mental wellbeing.
  • WFH setup allowance within the first 3 months.
  • $1,500 USD annual learning and development allowance.
  • Annual leave plus two additional UpGuardian leave days.
  • 18 weeks of paid parental leave, regardless of parenting role.
  • Personal leave allowance, including sick and carer’s leave.
  • Fully remote working environment with no mandatory office attendance.
  • Top-spec laptop and hardware provided.
  • Subsidized personal device security and online privacy protection.
  • Paid access to generative AI tools to support work.

Interested in this position?

Apply directly on the company website

Apply Now

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