TwinStar Credit Union

TwinStar Credit Union

TwinStar Credit Union is a member-owned financial cooperative established in 1938 by teachers at Olympia High School. Originally named Thurston County Teachers Credit Union, it aimed to provide affordable loans and savings options during the post-Depression era. Over the years, it has expanded its services to residents of Washington and Oregon, currently serving around 90,000 members with a workforce of 325 employees across multiple branches. The credit union offers a range of financial products, including loans and savings accounts, designed to support the financial success of its members. TwinStar is committed to community initiatives, such as providing grants to teachers for classroom supplies and field trips. It operates both physical branches and shared locations to enhance accessibility for its members. In September 2025, TwinStar merged with Northwest Community Credit Union and rebranded as Peak Credit Union, reflecting its commitment to community and belonging.

banking
201-500
Founded 1938
$4M raised

Description

  • Set and execute the annual member-growth strategy across awareness, acquisition, activation, onboarding, retention, and referral.
  • Own the growth marketing budget and optimize spending against return.
  • Plan, launch, and optimize integrated campaigns across paid search, paid social, SEO, display, email, streaming, and direct mail.
  • Lead go-to-market programs for new products, features, rates, and offers.
  • Build lifecycle programs such as onboarding, cross-sell, and win-back campaigns.
  • Define and report growth metrics including net new members, CAC, conversion rate, ROAS, and share of wallet.
  • Own a continuous testing roadmap across creative, audiences, offers, and channels.
  • Use campaign and member data with analytics, agency, and business intelligence partners to guide decisions.
  • Manage Peak’s marketing technology stack and partner with IT and digital teams on data quality and attribution.
  • Lead and develop employees, agencies, and contractors while ensuring marketing compliance with credit-union and lending regulations.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, a related field, or equivalent experience.
  • 10+ years of marketing experience with increasing responsibility.
  • 5+ years in a management or leadership role owning growth, demand, or digital marketing strategy.
  • Deep digital marketing, data analysis, and direct-to-consumer acquisition experience.
  • Demonstrated ability to reduce acquisition costs and improve return on marketing spend.
  • Experience with full-funnel acquisition, lifecycle, and retention marketing.
  • Proficiency with marketing automation, CRM, web analytics, paid and organic channels, and metrics such as CAC, ROAS, conversion rate, and LTV.
  • Strong budget management, project management, communication, presentation, experimentation, and statistical reasoning skills.
  • Working knowledge of credit-union and lending compliance requirements.
  • Experience in a financial institution or regulated environment, B2C acquisition at scale, agency management, and certifications in HubSpot Marketing, Google Ads, or Google Analytics preferred.

Benefits

  • Target annual pay range of $184,536–$209,700; full range of $167,760–$251,640.
  • Performance-based compensation incentives.
  • Medical, dental, vision, and life insurance; employee-only medical, dental, and vision coverage may be fully company-paid.
  • Health Care FSA, HSA with employer contributions, Dependent Care FSA, and Life/AD&D insurance.
  • 401(k) plan.
  • Accrued vacation and sick leave, 11 paid holidays, one floating holiday, self-care time, and volunteer time.

Interested in this position?

Apply directly on the company website

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