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Growth Lead

2 hours, 4 minutes ago
India
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
Affiliate Marketing Content Marketing Digital Marketing Email Marketing GitHub Google Analytics Influencer Marketing Keyword Research Social Media Marketing
Apply Now
Packt

Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services
251-1K
Founded 2004
View All Jobs 7

Description

  • Build durable relationships with technical practitioners, influencers, maintainers, community leaders, reviewers, and content creators.
  • Identify genuine influence across LinkedIn, YouTube, X, Discord, Reddit, GitHub, Stack Overflow, and specialist forums.
  • Secure expert endorsements, testimonials, forewords, guest posts, reviews, and co-created content.
  • Feed community and market intelligence into commissioning and portfolio decisions.
  • Design and execute pre- and post-publication campaigns, including reviewer outreach, community activations, and list building.
  • Optimize metadata, keywords, messaging, and product-page credibility to improve conversion and Amazon performance.
  • Plan webinars, AMAs, expert panels, technical workshops, conference collaborations, and community events.
  • Develop vendor, training-provider, certification, university, bootcamp, and conference partnerships, including bulk and licensing opportunities.
  • Track campaign engagement, review velocity and quality, conversion, sales, Amazon rank, owned-audience growth, and partnership revenue.
  • Build repeatable systems that sustain visibility and credibility beyond book launches.

Requirements

  • Fluency and credibility within a technical community, with the ability to engage practitioners in substantive conversations.
  • Experience in developer relations, community management, technical marketing, or a comparable technical-domain role.
  • An existing network within the relevant technical vertical is strongly preferred.
  • Experience owning campaigns and planning, sequencing, and measuring activity.
  • Strong commercial judgment and comfort being evaluated on outcomes rather than activity volume.
  • Strong written communication and the ability to represent Packt publicly.
  • Comfort using campaign analytics, Amazon performance metrics, and conversion and rank data.
  • Experience with partnerships, technical events, influencer programs, or reviewer outreach is preferred.

Benefits

  • INR 30,000–55,000 fixed pay per month, dependent on skills and experience.
  • Bonus scheme.
  • 25 days of annual holiday plus bank holidays.
  • Flexible hours and remote work within India.
  • Group medical insurance.
  • Training programs and certification opportunities.
  • Wellness initiatives and support for work-life balance.
  • Growth opportunities, internal mobility, and a self-development culture.

Interested in this position?

Apply directly on the company website

Apply Now

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