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Head of Growth Marketing

3 weeks, 6 days ago
Philippines
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
Affiliate Marketing Email Marketing Google Ads SEO TikTok
Apply Now
Treantly - Outsource to the Philippines

Treantly - Outsource to the Philippines

Treantly offers modern outsourcing services connecting businesses with remote staff in the Philippines to enhance customer experiences.

Professional Services
View All Jobs 29

Description

  • Own the end-to-end performance marketing strategy across paid, affiliate, subscription, and TikTok Shop channels.
  • Set KPIs and drive performance against ROAS, CAC, LTV, MER, and contribution margin targets.
  • Manage channel mix, budgets, and bidding to maximize efficiency, return, and profitable growth.
  • Lead paid media execution across Meta, Google, TikTok, and other emerging platforms.
  • Build and scale affiliate and creator-led commerce programs.
  • Own TikTok Shop strategy and coordinate execution with external agencies.
  • Own search strategy across paid and organic channels, including SEO and emerging AI-driven discovery.
  • Partner with brand and content teams to develop and test high-performing creative.
  • Own website conversion rate optimization across landing pages, PDPs, and checkout.
  • Lead lifecycle marketing and subscription optimization to increase repeat purchase and customer lifetime value.
  • Own DTC revenue forecasting, demand planning, and reporting to support commercial decision-making.
  • Partner with supply chain and operations to align inventory with growth plans and avoid missed revenue.

Requirements

  • Proven experience leading growth marketing, performance marketing, or digital acquisition for a DTC, e-commerce, wellness, CPG, or consumer brand.
  • Strong hands-on experience managing paid media across Meta, Google, TikTok, and other performance channels.
  • Experience scaling DTC and/or Amazon revenue across Canada, the US, or similar markets.
  • Strong understanding of growth metrics including ROAS, CAC, LTV, MER, AOV, conversion rate, retention, and contribution margin.
  • Experience with lifecycle marketing, including email, SMS, repeat purchase strategies, and subscription growth.
  • Familiarity with affiliate marketing, creator commerce, TikTok Shop, and emerging social commerce channels.
  • Strong understanding of website CRO, landing page testing, PDP optimization, checkout optimization, and A/B testing.
  • Ability to manage budgets, forecast revenue, analyze campaign performance, and make data-driven decisions.
  • Strong commercial mindset with the ability to balance growth, profitability, inventory, and customer quality.
  • Experience working with external agencies, freelancers, and cross-functional internal teams.
  • Excellent analytical, communication, and project management skills.
  • Comfortable operating in a hands-on, high-growth environment where strategy and execution are equally important.

Benefits

  • Opportunities for growth and advancement.

Interested in this position?

Apply directly on the company website

Apply Now

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