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Product Marketing Lead - US (West Coast)

1 hour, 51 minutes ago
Australia, United States, Canada
Full-time
Senior
Product Marketing Manager
Product Management
Microsoft Dynamics 365 NetSuite
Apply Now
TRAILD

TRAILD

TRAILD specializes in accounts payable automation, utilizing advanced AI and OCR technology to streamline invoice processing, enhance payment protection, and minimize the risk of fraud and errors in financial transactions.

Internet Software & Services
11-50
Founded 2017
View All Jobs 3

Description

  • Own Traild’s product positioning, messaging, and value propositions across global markets.
  • Build personas, market insights, and use-case narratives to inform go-to-market strategy.
  • Lead market and competitor intelligence to identify trends, opportunities, and differentiators.
  • Develop customer advocacy programs, including case studies, testimonials, reference customers, and customer references.
  • Manage end-to-end product and feature launches, including go-to-market planning, messaging, and enablement.
  • Partner with Product to understand the roadmap and ensure features meet market needs.
  • Create sales and partner enablement assets, including talk tracks, battle cards, objection handling, and pitch materials.
  • Support customer adoption, retention, and expansion through targeted messaging and insights.
  • Align Product, Marketing, Sales, and Customer Success teams on market communication.
  • Build deep product and market expertise as the internal resource for competitive positioning and product-market fit.

Requirements

  • 5+ years of Product Marketing experience in B2B SaaS, preferably mid-market or enterprise software.
  • Experience partnering with Product teams on roadmaps, user stories, feature usage, and customer value.
  • Demonstrated ability to create product positioning, messaging frameworks, personas, and competitor analyses.
  • Strong track record of delivering successful product or feature launches end to end.
  • Experience building product marketing foundations in a high-growth environment.
  • Strong analytical skills and ability to convert research, market signals, and product data into go-to-market strategy.
  • Exceptional communication and storytelling skills, including the ability to simplify complex concepts.
  • Ability to quickly learn technical products and understand feature-level and market context.
  • Ability to work independently in an individual-contributor role across multiple time zones.
  • Experience with ERP ecosystems such as Acumatica, NetSuite, Sage, or Microsoft Dynamics is preferred.
  • Experience in payments, accounts payable automation, or financial software is preferred.
  • Exposure to global go-to-market strategies across multiple geographies is preferred.
  • Must be based in Australia, the United States, or Canada; final applicants must consent to a police or criminal background check where legally permitted.

Benefits

  • U.S. salary range of $150,000–$180,000 USD per year.
  • Canadian salary range of $150,000–$180,000 CAD per year.
  • Remote, hybrid, and flexible working options.
  • Opportunity to join a rapidly growing global team across APAC, North America, and EMEA.
  • Role in a high-growth company with opportunities to help build a function from the ground up.

Interested in this position?

Apply directly on the company website

Apply Now

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