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Senior Product Marketing Manager

1 month, 3 weeks ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Apply Now
YipitData

YipitData

YipitData specializes in market research for the disruptive economy by analyzing billions of data points daily to deliver accurate and timely insights on over 1,000 companies, aiding investors in making informed decisions and helping businesses enhance...

Professional Services
251-1K
Founded 2013
$492M raised
View All Jobs 6

Description

  • Own product positioning and go-to-market strategy for data feeds, the Investor Portal, and AI-powered agents and MCPs.
  • Define ideal customer profiles and tailor messaging for investor segments such as hedge funds and long-only managers.
  • Partner with Product, Revenue, and Insights teams to influence roadmap decisions using market and customer insights.
  • Lead competitive intelligence across traditional data providers and emerging AI platforms.
  • Collaborate on pricing and packaging for the platform’s data, software, and AI products.
  • Develop and scale sales enablement and marketing assets that explain complex products clearly.
  • Establish, track, and optimize go-to-market metrics such as adoption, pipeline impact, and win rates.

Requirements

  • 5+ years of experience in product marketing or a related role, ideally with B2B, data, or AI products.
  • Ability to translate complex technical capabilities into compelling customer narratives.
  • Interest in or experience with AI and data products, particularly in investor workflows.
  • Comfort working in fast-moving, ambiguous environments where processes are still developing.
  • Experience partnering closely with product teams and influencing decisions before launch.
  • Ability to operate strategically and tactically with end-to-end ownership of outcomes.
  • Strong written and verbal communication skills.
  • Experience with hedge funds, asset managers, financial data products, finance, investing, or data-driven research is preferred.
  • Experience building or scaling product marketing in a B2B or data-driven environment is preferred.
  • Familiarity with positioning, ICP development, or Jobs-to-Be-Done frameworks; MBA or MS in Marketing preferred.
  • Must be authorized to work in the United States without current or future visa sponsorship.

Benefits

  • Annual base salary of $160,000–$185,000.
  • 10% performance bonus and equity.
  • Fully remote work within the United States, with flexible work hours.
  • Flexible vacation, generous 401(k) match, and parental leave.
  • Team events, wellness budget, and learning reimbursement.

Interested in this position?

Apply directly on the company website

Apply Now

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