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Performance Strategist (Demand Gen) (Performance Marketing) (Mexico)

35 minutes ago
Mexico
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Asana Digital Marketing Email Marketing Facebook Ads Google Ads Tableau TikTok
Apply Now
Thrive Digital

Thrive Digital

Thrive Digital specializes in planning, building, and optimizing online advertising campaigns across major platforms such as Google, Facebook, YouTube, and LinkedIn, aiming to connect consumers with products and services in meaningful and sustainable w...

Media
51-250
Founded 2011
View All Jobs 10

Description

  • Lead research, media planning, strategic roadmaps, execution, and optimization for mid-sized demand-generation projects.
  • Develop strategies to improve qualified pipeline, lead quality, CPL, lead-to-opportunity performance, and scalable growth.
  • Lead client onboarding, business reviews, strategic conversations, and ongoing stakeholder communication.
  • Monitor client sentiment, resolve challenges, and secure alignment on strategic recommendations and deliverables.
  • Manage, mentor, and develop team members through delegation, training, feedback, and performance support.
  • Establish efficient processes, best practices, and initiatives that improve project and team performance.
  • Monitor workflow and use business intelligence tools to optimize people and project allocation.
  • Report on KPIs and provide insights on performance, forecasting, pacing, and business impact.
  • Collaborate cross-functionally on change management and department-wide performance marketing initiatives.
  • Support account leadership, project planning, client partnerships, and team development during the first 90 days.

Requirements

  • Experience planning, executing, and maintaining multi-channel, full-funnel performance marketing accounts with $200K+ USD monthly media spend and consistently positive client ROI.
  • Experience across platforms such as Meta, Google Ads, YouTube, Display, programmatic platforms, TikTok, Twitter, and Spotify.
  • Experience managing and developing junior team members through delegation, training, strategic guidance, and project leadership.
  • Advanced analytical skills using Google Sheets, Excel, Google Data Studio, Tableau, or similar visualization tools.
  • Experience managing performance media across multiple business verticals and company sizes, including ecommerce and demand generation.
  • Experience with pacing, forecasting, reporting, and connecting media performance to broader business goals.
  • Strong client and stakeholder relationship management experience, including weekly meetings, quarterly business reviews, and asynchronous communication.
  • Ability to resolve difficult stakeholder situations and gain buy-in for strategic proposals and deliverables.
  • Knowledge of incrementality, KPI selection, attribution, business economics, and marketing measurement.
  • Legal authorization to work in Mexico; Thrive does not provide visa sponsorship.

Benefits

  • Total compensation of $700,000–$900,000 MXN plus benefits; new-hire starting pay of $700,000–$812,000 MXN.
  • Remote-first work with flexible hours within a Monday–Friday schedule.
  • Paid vacation and wellbeing time.
  • Health, dental, and paramedical coverage.
  • Career development support and internal career coaches.
  • Inclusive, respectful workplace with accommodations available during the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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