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Vice President, Performance Marketing

1 hour, 12 minutes ago
United States, Canada
Full-time
Executive
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing Digital Marketing Google Ads Google Analytics Tableau
Apply Now
CSC Generation

CSC Generation

CSC Generation is an AI native retail holding entity that revitalizes iconic brands through the use of data, automation, and its Genesis platform to shape the future of commerce in the age of artificial general intelligence.

Internet Software & Services
251-1K
Founded 2016
View All Jobs 22

Description

  • Own the multi-year performance marketing strategy and paid media P&L across search, social, shopping/feed, display, affiliate, video/TV, and emerging channels.
  • Allocate budgets based on incrementality, LTV, CAC, marginal ROAS, and blended efficiency targets.
  • Translate company revenue and margin goals into paid media investment plans and scalable promotional and seasonal playbooks.
  • Build and lead a performance marketing team, agency network, and operating standards for testing, reporting, and channel expertise.
  • Manage agency performance, scopes of work, media efficiency, and accountability against benchmarks.
  • Lead new channel expansion and oversee initial campaign execution.
  • Establish continuous A/B and multivariate testing across creative, landing pages, and audience targeting.
  • Drive adoption of AI and automation tools to improve marketing decisions and team efficiency.
  • Partner with Creative, Merchandising, eCommerce, Product, and Web Development teams to align media, assortment, inventory, margins, and conversion funnels.
  • Present performance insights, risks, opportunities, and commercial recommendations to executive leadership.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
  • 12+ years of performance marketing or paid media experience, including 5+ years leading managers or team leads.
  • Experience owning multi-channel paid media budgets at multi-brand or multi-hundred-million-dollar revenue scale.
  • Track record managing performance marketing across multiple brands or business units simultaneously.
  • Strong knowledge of CAC, LTV, incrementality, marginal ROAS, and blended efficiency.
  • Experience building and leading teams of leaders and managing agency relationships at scale.
  • Ability to influence Creative, Merchandising, eCommerce, and executive stakeholders without direct authority.
  • Strong executive presence and experience reporting to the C-suite or serving on a leadership team.
  • Experience using AI and automation tools to improve decisions, output, or team efficiency.
  • Hands-on fluency with Google Ads, Meta Ads Manager, Google Analytics, and Tableau or Looker Studio.
  • Experience in multiple retail or ecommerce verticals preferred.
  • Experience managing paid media across multiple brands or storefronts preferred.
  • Must be available for a mandatory in-person interview; position is remote in the USA or Canada and unavailable to B.C. residents.

Benefits

  • Remote work in the USA or Canada.
  • US benefits include paid time off, 401(k) match, medical, dental, vision, supplemental policies, and employee discounts.
  • Canada benefits include paid time off, RRSP match, medical, dental, vision, supplemental benefits, and employee discounts.
  • Direct access to C-suite leadership and brand CEOs.
  • Opportunity to build and lead a performance marketing organization across 13 brands.
  • Portfolio-level ownership of revenue, margin, strategy, and paid media P&L outcomes.

Interested in this position?

Apply directly on the company website

Apply Now

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