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Senior Manager of Webinars and Events

1 day, 22 hours ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
CRM Salesforce
Apply Now
The Princeton Review

The Princeton Review

The Princeton Review specializes in providing comprehensive online test preparation and tutoring services for a variety of standardized exams, including the SAT, ACT, and graduate school entrance tests, helping students achieve their academic and caree...

Diversified Consumer Services
1K-5K
Founded 1981
View All Jobs 4

Description

  • Develop and execute an annual webinar and event strategy aligned with Institutional Marketing, Sales, and Customer Success goals.
  • Build and manage an integrated calendar of webinars, conferences, trade shows, sponsorships, events, and virtual experiences.
  • Evaluate and prioritize event opportunities based on audience fit, business goals, pipeline potential, and return on investment.
  • Develop webinar and event programs that generate qualified leads, sales opportunities, and measurable revenue influence.
  • Partner with Marketing and Sales to set event goals, account engagement strategies, and follow-up plans.
  • Own the end-to-end webinar program, including content strategy, speaker management, promotion, production, attendee engagement, and post-event follow-up.
  • Lead planning and execution for conferences, trade shows, customer events, sponsorships, and hosted experiences.
  • Manage event budgets, timelines, logistics, vendor relationships, shipping, booth operations, and on-site execution.
  • Establish lead capture, attribution, scoring, reporting, and measurement frameworks with Marketing Operations.
  • Deliver regular reporting and strategic recommendations to Marketing, Sales, and Leadership.

Requirements

  • Bachelor's degree in Marketing, Event Management, Business Administration, or a related field.
  • 5–7+ years of experience in event marketing, webinar management, conference planning, trade show management, demand generation, or integrated marketing.
  • Demonstrated success developing and executing event programs that drive qualified leads, pipeline growth, and measurable business results.
  • Experience planning and managing both virtual and in-person events.
  • Strong project management skills with the ability to manage multiple complex initiatives simultaneously.
  • Experience managing budgets, forecasting expenses, and negotiating vendor contracts.
  • Strong understanding of B2B marketing, lead generation, account-based marketing, and sales enablement.
  • Experience partnering with Sales, Customer Success, Product, and Marketing teams.
  • Experience measuring event performance through CRM, marketing automation, attribution, and reporting tools.
  • Excellent written, verbal, presentation, and interpersonal communication skills.
  • Ability to work independently in a fast-paced, remote environment.
  • Ability to travel approximately 15–25% of the time, including occasional evenings and weekends.
  • Experience in education technology, K–12, or Higher Education is preferred.
  • Experience with Salesforce/Pardot or similar CRM and marketing automation platforms is preferred.
  • Experience with Zoom or similar webinar technologies is preferred.
  • Experience measuring marketing attribution, pipeline influence, and event-generated revenue is preferred.
  • Experience developing thought leadership initiatives and customer advocacy programs is preferred.

Benefits

  • Competitive salary of $90,000–$100,000 USD, commensurate with experience and skills.
  • Remote work environment.
  • Opportunity to work on high-visibility programs across institutional businesses.
  • Travel opportunities for conferences, trade shows, and events.

Interested in this position?

Apply directly on the company website

Apply Now

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