[Job-28760] B2B Demand Generation Manager

2 days, 23 hours ago
Full-time
Senior
Sales and Business Development
CI&T

CI&T

CI&T is a global digital technology agency empowering agile growth for leading companies through advanced technologies with a team of 2000 experts worldwide.

Internet Software & Services
5K-10K
Founded 1995

Description

  • Lead marketing planning and execution for assigned industry verticals to support growth priorities and pipeline goals.
  • Develop and execute vertical-specific marketing plans in partnership with sales, industry leadership, and the partnership team.
  • Translate business objectives into integrated demand generation and account-based marketing (ABM) programs that drive qualified pipeline.
  • Partner with sales to define target accounts, buying groups, and engagement strategies.
  • Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing.
  • Drive account engagement strategies for priority accounts and verticals.
  • Ensure end-to-end campaign execution from planning through lead flow and conversion.
  • Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue.
  • Analyze performance and optimize campaigns using data and insights.
  • Collaborate with Marketing Operations on lead management, attribution, and reporting.

Requirements

  • 5–8 years of B2B demand generation, growth, or vertical marketing experience, ideally in technology, consulting, or digital services.
  • Proven track record of driving pipeline generation in enterprise or complex sales environments.
  • Experience working closely with enterprise sales teams and long buying cycles.
  • Strong experience with account-based marketing (ABM) and integrated campaign execution.
  • Ability to contribute to marketing planning while executing programs hands-on.
  • Strong stakeholder management skills, with experience partnering with senior executives and cross-functional teams.
  • Experience managing marketing team members or coordinating across distributed teams.
  • Experience marketing AI, digital transformation, or enterprise technology services is preferred.

Benefits

  • Competitive salary.
  • Generous paid vacation days.
  • Unlimited sick time.
  • 100% paid health and dental benefits starting day one.
  • Annual profit-sharing distribution.
  • Retirement match.
  • Paid parental leave.
  • Dedicated career advisor.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Lead Generation Specialist

genius Media

Global Pacific Support is hiring a Lead Generation Specialist for one of its clients to identify prospects, start outreach, and turn interest into qualified leads that support business growth.

CRM
4 minutes ago

Lead Manager

Lead Manager for a wholesale distribution company responsible for building and managing the sales lead pipeline and supporting revenue growth through close coordination with Sales and Business Development.

CRM
4 minutes ago

Outbound Lead Generation Specialist

Pavago IT Services

Cold Email Outreach Specialist / Outbound Lead Generation Representative at a remote team, responsible for building and optimizing outbound email campaigns that generate qualified pipeline for sales.

DNS HubSpot Salesforce Zoho CRM
4 minutes ago

Cold Email Outreach Specialist

Uptalent 11-50 Construction & Engineering

Uptalent.io is hiring a Cold Email Outreach Specialist to lead cold email campaigns that generate leads and support business growth for its remote talent platform.

CRM Email Marketing
1 day ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers