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Head of Brand Marketing

1 month ago
United States, Canada
Full-time
Lead
Marketing Strategist
Marketing and Growth
Influencer Marketing
Apply Now
TextNow

TextNow

TextNow is a leading provider of free phone service, offering calling and texting through its app and SIM card. With a focus on affordability and innovation, TextNow is revolutionizing mobile phone service with cloud-based technology, providing users w...

Wireless Telecommunication Services
51-250
Founded 2009
View All Jobs 13

Description

  • Own and evolve TextNow’s brand positioning, messaging architecture, and narrative across all touchpoints.
  • Lead integrated brand campaigns across paid, earned, and owned channels from strategy through execution.
  • Define brand media channel strategy, investment approach, and phase-gated campaign planning.
  • Build cultural relevance by identifying moments, partnerships, creators, and archetypes that reinforce the brand.
  • Manage creative, media, PR, influencer, and production agencies and external partners.
  • Partner with Creative, Lifecycle Marketing, Product, Product Marketing, Performance Marketing, Sales, and Analytics to align strategy and execution.
  • Operationalize brand measurement frameworks and define KPIs tied to awareness, trust, legitimacy, comprehension, usage, and CAC efficiency.
  • Own the brand budget across media, production, partnerships, and agencies and develop the annual awareness roadmap.
  • Directly manage a Social Media Specialist and Communications Manager while acting as a hands-on player coach.
  • Support TextNow’s B2B brand presence through thought leadership, PR, and industry events.

Requirements

  • 8 to 12+ years of progressive experience in brand or integrated marketing.
  • Meaningful ownership of brand investment and measurable business impact.
  • Experience building or scaling brand platforms in challenger, high-growth, or culturally relevant categories.
  • Proven experience leading large-scale brand campaigns across paid, earned, and owned channels.
  • Strong understanding of media strategy, channel roles, and full-funnel integration.
  • Track record managing creative, media, PR, and influencer agencies with accountability.
  • Ability to align Brand, Performance, Lifecycle, Product Marketing, and Analytics around shared outcomes.
  • Experience in telecom, consumer technology, app-first, or subscription businesses is preferred.
  • Comfort operating with executive visibility in a fast-scaling environment.
  • Culturally fluent and capable of embedding brands authentically within relevant communities.

Benefits

  • $176,000 to $224,000 CAD salary range, or $169,000 to $264,000 USD depending on location.
  • Employee stock options.
  • Unlimited vacation and 12 paid holidays per year.
  • Flexible work arrangements, including work-from-home, remote, or access to office spaces.
  • Health, dental, and vision benefits.
  • Short-term and long-term disability coverage.
  • $750 annual wellness benefit or healthcare spending account.
  • RRSP matching in Canada or 401(k) in the USA.
  • Parental leave for eligible employees.
  • Learning and development opportunities.
  • Free phone service.
  • Strong work-life blend.

Interested in this position?

Apply directly on the company website

Apply Now

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