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Director, International Commercialization Strategy

3 weeks ago
United States, United Kingdom
Full-time
Executive
Business Development
Sales and Business Development
Apply Now
Life360

Life360

Life360 is the top family location safety app, offering advanced safety features to connect and protect millions of families worldwide.

Family Services
251-1K
Founded 2008
$140M raised
View All Jobs 17

Description

  • Develop an integrated monetization strategy for International markets including Europe, Latin America, Asia, Australia, and New Zealand.
  • Build market-specific monetization frameworks and playbooks to assess product readiness, investment priorities, and go-to-market launch decisions.
  • Partner with Finance and the GM to model scenario analyses, TAM, ARPU sensitivity, and unit economics for investment cases.
  • Serve as the primary commercial strategy partner to the GM of International, helping sharpen priorities and stress-test initiatives.
  • Collaborate with product, growth, marketing, partnerships, and Commercial Strategy teams to embed commercial logic in International investments and launches.
  • Work with the Ads and Devices operating groups to define the path for bringing Life360’s commercial stack to International markets.
  • Define and maintain the KPI framework for International commercial performance, including leading indicators and early-warning signals.
  • Establish the operating cadence for performance visibility, including dashboards, business reviews, and course corrections.
  • Track the ROI of commercial bets and lead structured post-mortems when investments underperform.
  • Influence the CRO and executive team by translating complex market dynamics into clear strategic direction and alignment.

Requirements

  • Experience in high-growth consumer apps or consumer technology businesses.
  • Proven ownership of pricing and monetization strategy, ideally for non-US markets with different customer economics.
  • Strong financial and analytical background with hands-on experience building advanced models such as unit economics, LTV, CAC, ARPU sensitivity, TAM, and elasticity.
  • Deep cross-functional experience working with Product, Product Marketing, Finance, Growth, and Engineering.
  • Strong first-principles thinking with the ability to synthesize incomplete data and challenge assumptions in ambiguous, fast-moving environments.
  • Strong operator mindset with comfort moving between long-range strategy and near-term performance management, QBR prep, KPI design, and operating cadence.
  • Executive-level communication skills with experience creating crisp narratives for senior leadership and GMs.
  • Trusted-advisor style with the ability to pressure-test plans constructively and rally teams around clarity.
  • Experience with consumer mobile apps at scale, especially tens of millions of MAU, is a strong plus.
  • Exposure to subscription, partnership, and alternative monetization models such as microtransactions, telco, data products, and ad-supported tiers is a plus.
  • Based in London, with remote-first work as the primary experience.

Benefits

  • Competitive pay and benefits.
  • Salary range of $125,000 to $147,500 for UK-based candidates, or $186,000 to $275,000 USD for US-based candidates.
  • Medical, dental, vision, life, and disability insurance, with 100% coverage for US employees.
  • 401(k) with company matching in the US, or RRSP with DPSP for Canadian employees.
  • Employee Assistance Program for mental wellness.
  • Flexible PTO plus 12 company-wide days off each year.
  • Winter and Summer weeklong synchronized company shutdowns.
  • Learning and development programs.
  • Equipment, tools, and reimbursement support for a productive remote environment.
  • Free Life360 Platinum Membership and free Tile products.

Interested in this position?

Apply directly on the company website

Apply Now

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