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Digital Strategist

2 hours, 47 minutes ago
United States
Full-time
Senior
Marketing Strategist
Marketing and Growth
Content Marketing Email Marketing Figma SEMrush SEO Social Media Marketing
Apply Now
Terra

Terra

Terra is a global marketing agency specializing in digital marketing and creative services. With a focus on full-service marketing, thought leadership, paid social, graphic design, UX design, web design, web development, and content marketing, Terra he...

Professional Services
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Description

  • Lead marketing strategy for assigned client accounts, aligning initiatives with business objectives and audience needs.
  • Run client discovery sessions to uncover insights, clarify goals, and establish performance metrics.
  • Develop integrated, cross-channel marketing strategies and lifecycle-driven audience experiences.
  • Partner with content, creative, technical, and strategy teams to bring campaigns from planning through execution.
  • Brief creative teams, review concepts and campaign plans, and ensure work reflects strategic objectives.
  • Monitor performance, identify data-driven insights, and adjust strategies to maximize impact.
  • Track market trends and changing customer behaviors to identify opportunities and risks.
  • Own client questions, strategic direction, project success, and communication across stakeholders.
  • Contribute to Terra’s marketing, branding, and sales-pursuit initiatives.

Requirements

  • 6–8 years of experience developing and leading multi-channel digital marketing strategies, ideally in an agency, startup, or consultancy.
  • Demonstrated record of owning marketing wins and supporting results with data.
  • Expertise in at least two areas such as lifecycle marketing, social media, AEO/SEO, content marketing, email, or automation.
  • Experience with lifecycle and loyalty marketing, including email and app-based experiences; Braze experience is preferred.
  • Ability to use behavioral, engagement, and transactional data to personalize user experiences.
  • Experience owning client accounts or major strategic workstreams from discovery through execution.
  • Strong client leadership, presentation, communication, and executive stakeholder skills.
  • Ability to direct creative work, evaluate concepts against objectives, and translate complex ideas into clear strategies.
  • Strong organization, adaptability, collaboration, and project-management skills in a fast-paced environment.
  • Comfort learning tools such as Adobe Analytics, Figma, Profound, and Semrush; regulated healthcare or finance experience is preferred.

Benefits

  • 11 observed holidays, unlimited paid time off, and four additional mental wellness days annually.
  • Company-funded health insurance premiums with dental and vision options.
  • 401(k) plan.
  • Permanent remote work option.
  • Summer and seasonal early-closing Fridays.
  • Monthly wellness stipend and quarterly employee appreciation gift.
  • Work-from-home equipment reimbursement, commuter benefits, team bonding sessions, and NYC team retreats.

Interested in this position?

Apply directly on the company website

Apply Now

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