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Product Marketing Manager

2 months, 3 weeks ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing CRM CSS Digital Marketing Email Marketing Google Ads HTML Illustrator Mailchimp Photoshop Salesforce SEO Social Media Marketing Webflow WordPress
Apply Now
Terabase Energy

Terabase Energy

Terabase Energy specializes in providing innovative digital and automation solutions that enhance the efficiency and scalability of utility-scale solar power plants throughout their entire lifecycle.

Renewable Electricity
51-250
Founded 2019
$50M raised
View All Jobs 9

Description

  • Develop and maintain product positioning and messaging across current and future product lines.
  • Conduct stakeholder interviews with product managers, engineers, sales teams, and customers to stay current on capabilities, roadmap, and competition.
  • Translate technical product developments into marketing collateral such as website copy, one-pagers, brochures, sales decks, and data sheets.
  • Create case studies, use-case narratives, and customer success stories in collaboration with sales and customer-facing teams.
  • Build and maintain sales enablement materials, including competitive intelligence, objection-handling guides, and pitch support.
  • Support product launches with coordinated messaging across marketing channels.
  • Draft press releases, media pitches, executive talking points, and award applications.
  • Coordinate co-marketing campaigns with technology and channel partners through webinars, co-branded content, and cross-promotional outreach.
  • Produce content for LinkedIn, email campaigns, the company blog, and the website, and manage website updates in Webflow.
  • Plan, manage, and host webinars end-to-end, including promotion, follow-up, and reporting.
  • Create and edit short-form video content for social media and support executive thought leadership content.
  • Support trade show and conference logistics, vendor coordination, brand standards, marketing operations, and campaign reporting.

Requirements

  • 5+ years of product marketing experience in B2B software or technology, including SaaS.
  • Ability to learn complex technical products and communicate them clearly to technical and business audiences.
  • Strong writing and editing skills with the ability to produce high volumes of sharp, concise content.
  • Experience creating marketing collateral across web, email, slide decks, print, and video formats.
  • Comfort working autonomously and managing multiple product lines and deadlines simultaneously.
  • Familiarity with email marketing platforms such as Mailchimp, webinar tools, and CMS platforms such as Webflow or WordPress.
  • Proficiency with design tools such as Adobe Creative Suite or Canva to create marketing assets independently.
  • Proficiency and willingness to adopt AI workflows such as ChatGPT or Claude.
  • Experience using PowerPoint to build polished sales and conference presentations.
  • BA/BS in Marketing, Communications, or a related field, or equivalent professional experience.
  • Strong written and spoken English with the ability to tailor messaging for different audiences.
  • Preferred: experience in solar, renewable energy, or energy technology.
  • Preferred: understanding of utility-scale project development or EPC workflows.
  • Preferred: experience as an early marketing hire at a startup or growth-stage company.
  • Preferred: video editing skills using Premiere or similar tools.
  • Preferred: experience managing paid digital advertising on Google Ads or LinkedIn Campaign Manager.
  • Preferred: familiarity with LinkedIn organic content strategy and LinkedIn advertising.
  • Preferred: experience with CRM tools such as Salesforce and GTM/prospecting tools such as Clay, Apollo, or LinkedIn Sales Navigator.
  • Preferred: comfort with light HTML/CSS for email templates and web content edits.
  • Preferred: working knowledge of SEO principles and analytics tools.
  • Remote location with some travel required to Berkeley and Sacramento offices and 4-6 domestic and international events per year.

Benefits

  • Expected salary range of $120,000 - $150,000 DOE.
  • Generous time off and holiday policy.
  • Remote flexibility with flexible time off.
  • Comprehensive benefits package.
  • 401(k) match.
  • Stock options.
  • Home office setup allowance.
  • Career progression opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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