Senior Product Marketing Specialist

9 hours, 48 minutes ago
Full-time
Senior
Product Management
Roadie

Roadie

Roadie provides a crowdsourced delivery platform that facilitates urgent, same-day, and next-day delivery of various items across the U.S. by connecting senders with drivers utilizing their unused vehicle capacity.

Road & Rail
251-1K
Founded 2014
$62M raised

Description

  • Define product positioning and lead go-to-market strategies and launches across key driver segments.
  • Partner with technology teams to translate product updates, feature releases, and UX/UI changes into driver communications.
  • Build integrated product marketing plans for introducing, growing, and maturing product offerings.
  • Develop messaging frameworks, value propositions, and content for audiences throughout the driver journey.
  • Collaborate with Communications on the annual messaging guide using driver insights and product knowledge.
  • Plan the right mix of blog posts, automated updates, social content, and paid media insights based on the product roadmap.
  • Turn product performance, customer feedback, and competitive intelligence into recommendations for roadmaps, positioning, and GTM teams.
  • Track launch success, adoption, engagement, retention, and message resonance, and report recommendations to leadership.
  • Optimize Braze Canvas flows, tagging structures, and data points to improve segmentation, reporting, and experimentation.

Requirements

  • 4+ years of product marketing experience, including messaging, positioning, competitive research, sales enablement, and GTM strategy.
  • Experience with product launches is strongly preferred.
  • Proven ability to influence outcomes across Sales, Marketing, Product, and Operations teams.
  • Strong storytelling and communication skills for technical and non-technical audiences.
  • Excellent project management skills with experience managing complex initiatives across multiple stakeholders.
  • A collaborative, resourceful, and solutions-oriented mindset.
  • Ability to thrive in a fast-paced, evolving environment.
  • Authorized to work for any employer in the U.S.; no Visa sponsorship is available.

Benefits

  • Competitive compensation packages.
  • 100% covered health insurance premiums for yourself.
  • 401(k) with company match.
  • Tuition and student loan repayment assistance.
  • Flexible work schedule with unlimited PTO.
  • Monthly 3-day weekends.
  • Monthly WFH stipend.
  • Paid sabbatical leave for tenured team members.

Interested in this position?

Apply directly on the company website

Apply Now

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