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Head of Product Marketing - GoBTC Pay

3 weeks ago
Serbia, Spain, Georgia, Latvia, Poland, Cyprus
Full-time
Lead
Product Marketing Manager
Blockchain and Cryptocurrency
Content Marketing
Apply Now
Gomining

Gomining

Gomining operates the largest global network of mining hotels, providing specialized accommodations for cryptocurrency miners, with its headquarters situated in Hungary.

Construction & Engineering
11-50
Founded 2017
View All Jobs 10

Description

  • Own the category narrative for Bitcoin payments across merchants, payers, and the company position.
  • Build the merchant proposition and segment messaging, and own sales enablement end to end.
  • Build and manage the merchant pipeline through acquisition and activation.
  • Run co-marketing with live merchants and turn early adopters into reference cases.
  • Own the payer proposition and support the payer-facing side of each market launch.
  • Partner with institutional partners such as banks and wallets on joint marketing with the BD team.
  • Gather market intelligence, objections, and competitive insights and feed them back into Product.
  • Define campaign metrics and reporting with analytics, then run post-mortems and apply learnings.
  • Brief and quality-control creative and content produced by Brand & Content and Design.
  • Influence executive-level decisions, set the standard for other marketers, and mentor without direct reports.

Requirements

  • 5+ years of B2B or B2B2C product marketing or GTM experience in payments, acquiring, fintech infrastructure, or SaaS.
  • Experience launching products into new markets and building field sales enablement that was actively used.
  • Strong sales-enablement skills, including creating effective decks and persuasive case studies.
  • Ability to operate as the full marketing function for a pre-revenue product for the first year.
  • Experience with category-creation launches where the buyer did not yet know the product existed.
  • Understanding of merchant economics, including settlement, chargebacks, checkout conversion, and cost of acceptance.
  • Experience working closely with BD or field sales across multiple geographies.
  • A highly honest, evidence-based approach to assessing demand and conversion.
  • Fluent English and excellent business writing.
  • Preferred: experience with two-sided market or marketplace GTM.
  • Preferred: experience in crypto payments, stablecoin settlement, or digital assets.

Benefits

  • Professional development support for courses, conferences, and English learning up to 100% coverage.
  • Remote or hybrid work with flexible hours across international teams.
  • Up to 20 vacation days, 8 company holidays, and 5 personal days per year.
  • Structured performance reviews and team awards.
  • International retreats and team culture perks, including company apartments in Cyprus.

Interested in this position?

Apply directly on the company website

Apply Now

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