Head of Product Marketing - GoBTC Pay

14 hours, 35 minutes ago
Full-time
Lead
Blockchain and Cryptocurrency
Gomining

Gomining

Gomining operates the largest global network of mining hotels, providing specialized accommodations for cryptocurrency miners, with its headquarters situated in Hungary.

Construction & Engineering
11-50
Founded 2017

Description

  • Own the category narrative for Bitcoin payments across merchants, payers, and the company position.
  • Build the merchant proposition and segment messaging, and own sales enablement end to end.
  • Build and manage the merchant pipeline through acquisition and activation.
  • Run co-marketing with live merchants and turn early adopters into reference cases.
  • Own the payer proposition and support the payer-facing side of each market launch.
  • Partner with institutional partners such as banks and wallets on joint marketing with the BD team.
  • Gather market intelligence, objections, and competitive insights and feed them back into Product.
  • Define campaign metrics and reporting with analytics, then run post-mortems and apply learnings.
  • Brief and quality-control creative and content produced by Brand & Content and Design.
  • Influence executive-level decisions, set the standard for other marketers, and mentor without direct reports.

Requirements

  • 5+ years of B2B or B2B2C product marketing or GTM experience in payments, acquiring, fintech infrastructure, or SaaS.
  • Experience launching products into new markets and building field sales enablement that was actively used.
  • Strong sales-enablement skills, including creating effective decks and persuasive case studies.
  • Ability to operate as the full marketing function for a pre-revenue product for the first year.
  • Experience with category-creation launches where the buyer did not yet know the product existed.
  • Understanding of merchant economics, including settlement, chargebacks, checkout conversion, and cost of acceptance.
  • Experience working closely with BD or field sales across multiple geographies.
  • A highly honest, evidence-based approach to assessing demand and conversion.
  • Fluent English and excellent business writing.
  • Preferred: experience with two-sided market or marketplace GTM.
  • Preferred: experience in crypto payments, stablecoin settlement, or digital assets.

Benefits

  • Professional development support for courses, conferences, and English learning up to 100% coverage.
  • Remote or hybrid work with flexible hours across international teams.
  • Up to 20 vacation days, 8 company holidays, and 5 personal days per year.
  • Structured performance reviews and team awards.
  • International retreats and team culture perks, including company apartments in Cyprus.

Interested in this position?

Apply directly on the company website

Apply Now

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